PRMR Inc. Blogs

We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year 2015. Now it's the season of giving and good cheer we thought that we would share this public relations tactics infographic with you to help you make your corporate gift giving decisions.

Christmas is the one time of the year that everyone feels charitable. However, companies that live us to the title of "good corporate citizen" embrace their corporate social responsibility (CSR) and do good all year long. This type of giving is tied to the business and furthering the business goals. At Christmas time, however, we give ourselves a license to not only give for business reasons but to adopt a truly philanthropic ethos. I encourage you to embrace the season and give generously.  Here are six public relations tactics to use at Christmas to help build goodwill.

So you have invested in a beautifully designed website and feeling really good that you have a professional looking online presence.  But, do you know that there are about a billion websites on the World Wide Web, so is your company's website search engine optimised.  Customers find your physical location because they know the company, are referred, or they research the address online or in the directory (which is now also online).  Online customers, however, are most times searching without knowledge of a name or address.  They just know what product or service they want locally or internationally. 

While all eyes are fixed on how much or little shareholders of Bank Holdings Ltd will receive after the dust is finally settled in and out of court, my interest is on the public relations strategies that the company is engaged in to keep its stakeholders, especially employees, engaged and abreast of new business developments.

Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the country. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are a late planner, some quite inexpensive or free and some that will demand a budget. Here are 10 ways to show you love Barbados this Independence.

As Barbados approaches its 49^th year of Independence next month, already top of mind for most local companies, and even international ones, is what can we do to demonstrate our nationalism and Bajan pride to recognise the island’s half-century milestone next year?  

There was a time when officers of the Royal Barbados Police Force actually dreaded seeing me. Yes, the tables had turned. Instead of the police being a signal of trouble, I was their signal that work was on the horizon for yet another Nation Newspaper event – which were at the time some of Barbados’ largest events. These events created lots of fun for participants, but for motorists and local residents of the areas that the Nation Fun Walk and Fun Ride bypassed, for example, they created a temporary invasion or some might even say ‘annoyance’. Therefore, there was a need to work closely with the police to mitigate the disruption that this type of event could otherwise cause.

So, by now you get it that looking out for your employees and the community is good for business.  But, what about the environment?  Being environmentally conscious is also good for business. 
 

It is a myth that a company should not promote its sustainability initiatives.

If you equate Corporate Social Responsibility (CSR) to altruistic giving, then perhaps promoting your actions would seem self-centered. However, if your Corporate Social Responsibility initiatives are strategic as well as enshrined in and support the organization’s objectives, then you would immediately understand the benefits of telling your company’s CSR story.