Where do you spend most of your time? Who suffers when you leave home early to get to work on time? Who is left out when you have to travel for work? Who ends up waiting because you are late as a result of work? For all of these questions, the answer is either work or family.
PRMR Inc. Blogs
Pamala Proverbs, MBA, M.P.S, APR, ABC is the founder and managing director of PRMR Inc. Currently, she is also a PhD candidate and instructor in public relations at the College of Journalism and Communications, University of Florida. A career public relations practitioner of over twenty years, she approaches scholarship pragmatically. Her research interests include agenda building, corporate social responsibility, crisis communications, gender and development. In her role at PRMR Inc. she has written several strategic communications and crisis management plans for companies in a number of sectors including the private, public, multi-lateral and non-governmental sectors.
Ongoing strategic internal communications and positive employee relationships are crucial to achieving any organisation’s mission and vision.
As a public relations practitioner who lives in Barbados, a country in which tourism is its primary industry, I am often questioned by my international colleagues at conferences about my tourism industry clients. By this, they predominantly mean hotels. Up to the time of my writing this blog we at PRMR Inc. have not had one hotel as a client and the reason for this became quite clear this week when I approached a senior executive from a West Coast Hotel about offering his company our services, his immediate response to me was that his company does not really do any marketing and public relations on the island since it targets overseas tourists to fill the hotel. My immediate response was what about your staff? He was dumbstruck.
I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.
For this reason, I am very passionate about this workshop in which I will start the process of arming person in this position within local association with basic knowledge on how to draw attention and goodwill to their sport. In this workshop “Promoting A Sports Event,” we will focus on packaging messages for traditional and new media. We will look in depth at Twitter and breakdown the press release so that everyone will leave arm with this tool that is the chief weapon in the public relations arsenal.
I am a firm believer in the concept “perception is reality.” After all, it is the business that I am in, managing public perceptions. This concept has even been adopted as PRMR Inc.'s slogan "Managing Perception. Promoting Reality."
We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year. Now it's the season of giving and good cheer we thought that we would share this public relations tactics info graphic with you to help you make your corporate gift giving decisions.
A number of companies wait until they have a media crisis to turn to public relations. The cat is already out of the bag and the public relations consultant brought in to clean up the mess has to play catch-up to get the company back on track toward rebuilding the brand’s reputation. Like an individual, a company’s good name and reputation is priceless and needs to be closely monitored and well guarded against reputational threats. Here are 10 public relations tactics to help manage your reputation.
Without bothering to research it and without questioning it, everyone would agree with me based on our tacit knowledge of China that it is one of the oldest civilizations on Earth.
As public relations professionals, you come to dread the cliché “grip and grin” photo opportunity which clients love. And why shouldn’t they?
“You can’t punish me today because it’s International Day of Happiness,” says Karla, after I told her I was going to take off my belt because of the outstanding assignment she was working on. I thought that this was a ruse to get out of the bind she was in but nooooo, it really is international happy day.