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PRMR Inc. Blogs

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Pamala Proverbs

Pamala Proverbs, MBA, M.P.S, APR, ABC is the founder and managing director of PRMR Inc. Currently, she is also a PhD candidate and instructor in public relations at the College of Journalism and Communications, University of Florida. A career public relations practitioner of over twenty years, she approaches scholarship pragmatically. Her research interests include agenda building, corporate social responsibility, crisis communications, gender and development. In her role at PRMR Inc. she has written several strategic communications and crisis management plans for companies in a number of sectors including the private, public, multi-lateral and non-governmental sectors.

Six Signs That You Have Internal Communications Problems

 

Ongoing strategic internal communications and positive employee relationships are crucial to achieving any organisation’s mission and vision.

It’s important that top and supervisory management encourage employees to participate in the organisation’s activities by offering a consistent diet of company information. However, what is more commonly observed and one of the biggest challenges to business productivity, is a lack of an internal communications strategy.
 
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Rethinking Your Internal And External Communications Strategy

As a public relations practitioner who lives in Barbados, a country in which tourism is its primary industry, I am often questioned by my international colleagues at conferences about my tourism industry clients.  By this, they predominantly mean hotels.  Up to the time of my writing this blog we at PRMR Inc. have not had one hotel as a client and the reason for this became quite clear this week when I approached a senior executive from a West Coast Hotel about offering his company our services, his immediate response to me was that his company does not really do any marketing and public relations on the island since it targets overseas tourists to fill the hotel. My immediate response was what about your staff?  He was dumbstruck. 

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Promoting A Sports Event #olympicacademybarbados


I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.

For this reason, I am very passionate about this workshop in which I will start the process of arming person in this position within local association with basic knowledge on how to draw attention and goodwill to their sport. In this workshop “Promoting A Sports Event,” we will focus on packaging messages for traditional and new media. We will look in depth at Twitter and breakdown the press release so that everyone will leave arm with this tool that is the chief weapon in the public relations arsenal.

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10 Public Relations Tactics To Manage Your Company’s Reputation

A number of companies wait until they have a media crisis to turn to public relations.  The cat is already out of the bag and the public relations consultant brought in to clean up the mess has to play catch-up to get the company back on track toward rebuilding the brand’s reputation.  Like an individual, a company’s good name and reputation is priceless and needs to be closely monitored and well guarded against reputational threats. Here are 10 public relations tactics to help manage your reputation.

 

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Be Happy!

“You can’t punish me today because it’s International Day of Happiness,” says Karla, after I told her I was going to take off my belt because of the outstanding assignment she was working on. I thought that this was a ruse to get out of the bind she was in but nooooo, it really is international happy day.

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