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PRMR Inc. Blogs

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Event planning

Event Promotion Tips – Spread The Word!

One of the most important considerations when planning an event is how you will promote it. Obviously, you want people to come. However, without the appropriate promotion to spread the word about your event, you essentially have no event at all! Some of our previous blogs have briefly touched on the aspect of event promotion, but here we take a more in-depth look.

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Risk Management Events

There was a time when officers of the Royal Barbados Police Force actually dreaded seeing me. Yes, the tables had turned. Instead of the police being a signal of trouble, I was their signal that work was on the horizon for yet another Nation Newspaper event – which were at the time some of Barbados’ largest events. These events created lots of fun for participants, but for motorists and local residents of the areas that the Nation Fun Walk and Fun Ride bypassed, for example, they created a temporary invasion or some might even say ‘annoyance’. Therefore, there was a need to work closely with the police to mitigate the disruption that this type of event could otherwise cause.

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The Company Event ... A Great Promotional Tactic That Many Dread

In planning public relations, marketing and advertising strategies, the tactic of using an event always comes up. The company event however is a great promotional tactic that many dread.   Because of the labour intensity of an event when compared to other communications tactics they are usually avoided or an internal squabble may erupt on who is responsible for the event. 
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