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With the cost of advertising skyrocketing, internal communicators are always looking for ways to get the most out of their meagre marketing/comms budgets.
Here are three cost effective ways to promote an event to ensure that your next one is a resounding success without breaking the bank.
With Independence just around the corner and the ‘silly season’ fast approaching, it’s time to start thinking about festive content. Although there are still a few weeks until the season gets into full swing, now is the time to be strategising just how your business plans to get festive this year.
Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the country. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are a late planner, some quite inexpensive or free and some that will demand a budget. Here are 10 ways to show you love Barbados this Independence.
One of the most important considerations when planning an event is how you will promote it. Obviously, you want people to come. However, without the appropriate promotion to spread the word about your event, you essentially have no event at all! Some of our previous blogs have briefly touched on the aspect of event promotion, but here we take a more in-depth look.
There was a time when officers of the Royal Barbados Police Force actually dreaded seeing me. Yes, the tables had turned. Instead of the police being a signal of trouble, I was their signal that work was on the horizon for yet another Nation Newspaper event – which were at the time some of Barbados’ largest events. These events created lots of fun for participants, but for motorists and local residents of the areas that the Nation Fun Walk and Fun Ride bypassed, for example, they created a temporary invasion or some might even say ‘annoyance’. Therefore, there was a need to work closely with the police to mitigate the disruption that this type of event could otherwise cause.
When it comes to hosting an event for your business, the world is your oyster and the possibilities endless. However, there are some ‘core’ types of events that you might like to consider when planning your next business function.
