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Building a company’s reputation can take years, and all that hard work can be undone in just minutes. This is why effective brand reputation management is important.
Brand reputation is not about what you say in your mission statement or company values, it is about the way you conduct business daily and how your actions are perceived by customers, employees, partners, and the public - it is shaped by every interaction people have with your brand.
Whatever the size of an organization, a good reputation is paramount for business continuity. It serves as the cornerstone for credibility, customer loyalty and business success. Here are four benefits of having a good reputation:
Whatever the size, all businesses should have a public relations strategy. Quite often, the belief is that public relations is only for big businesses. This misconception has led to many micro and small enterprises shying away from actively managing their reputation, thinking that this aspect of the business will take care of itself.
Reflecting on the devastation that struck the Caribbean, Mexico and Florida over the past months, especially the catastrophic hurricanes that damaged our neighbouring islands, it is safe to say that Barbados has a lot for which to be thankful.
Our subscribers may have noticed that the last couple of PRMR Inc. blogs focused on the general art of communicating to change public behavior. Here, we hone in on the specific example of healthy promotion offering you three ways to promote healthy lifestyles to influence public behavior change:
As public relations practitioners, our daily roles centre on managing favourable public perceptions of our clients. We use a variety of tactics and mediums to do so, however, when it comes to public education campaigns, the very perceptions we spend so much time trying to shape must be converted into tangible changes in behaviour in order to be successful.
As 2016 draws to a close, now is the time to be lining up some fresh business tactics to roll out as we usher in another year. Our ‘New Year’ business boosting strategies below will ensure your 2017 corporate activities start with a ‘bang’ and set up your year to be a productive and successful one. Here’s how to start 2017 with a bang!:
Although December is well underway, it’s not too late to capitalise on the wealth of PR opportunities that the festive season brings. Ensure you’re making the most of the holiday spirit by incorporating some Christmas cheer into your PR tactics to increase your business’ exposure and profits. Here’s how:
Sales is the lifeblood for any company. Using SEO for sales online is no longer a fad or add-on but a core requirement for any company especially those engaged in e-commerce.
With the right choice of platform and strategy, making social media one of your go to mediums to marketing your next event is something you should consider.
