PRMR Inc. Blogs

Blogging is a tool that has been widely underutilised by many businesses, especially in the Caribbean region. Keeping your brand top of mind with customers is vital in the modern crowded marketplace, and with eCommerce being a major driver in boosting extra-regional revenue, Caribbean businesses need to utilise this excellent and virtually free tool. Regular blogging which provides solutions and educates your target persona both enhances your company's thought leadership in the field as well as its SEO. When a current/potential customer searches for a way to address a specific issue in your sector, your business blog should ideally be the one that is found at the top of their search engine result.  

Here are 4 reasons why your business should be blogging.

With Independence just around the corner and the ‘silly season’ fast approaching, it’s time to start thinking about festive content. Although there are still a few weeks until the season gets into full swing, now is the time to be strategising just how your business plans to get festive this year. 

Image credit: www.sakafete.com

In our last blog, we examined considerations of planning a national anniversary celebration such as the upcoming 49^th year of Independence in Barbados. In this blog, we spread our wings a little wider, taking a look at more general celebrations of national culture.

We answer the question – why plan a national cultural event?

One of the most important considerations when planning an event is how you will promote it. Obviously, you want people to come. However, without the appropriate promotion to spread the word about your event, you essentially have no event at all! Some of our previous blogs have briefly touched on the aspect of event promotion, but here we take a more in-depth look.

You’ve decided to host an event for your next business venture. Sounds like a great idea, right? Planning an entire event can sound daunting, but it doesn’t need to be. We’ve created this list of what goes into planning a corporate event to help get you started.

When it comes to hosting an event for your business, the world is your oyster and the possibilities endless. However, there are some ‘core’ types of events that you might like to consider when planning your next business function.

At PRMR Inc., we love Corporate Social Responsibility (CSR). And, there are many reasons why you should too.

The value that Corporate Social Responsibility (CSR) initiatives have on an internal organisational culture is most times overlooked.  Often, so much emphasis is placed on what’s happening on the outside of an organisation that many companies neglect to turn their CSR focus inwards, as well.

Corporate Social Responsibility (CSR) is a concept that can mean different things, to different people. It’s also known as corporate citizenship, responsible business, corporate sustainability, just to name a few. However, at its essence, what CSR aims to do is represent a company’s sense of social responsibility for its corporate actions.

Internal communications is fundamental to any organisation’s success. Being open and transparent about issues such as organisational changes, special projects, business achievements and challenges, as well as daily operations, are essential. Openness and transparency keep staff informed and motivated and assists them to do their jobs properly.