Internal communications is fundamental to any organisation’s success. Being open and transparent about issues such as organisational changes, special projects, business achievements and challenges, as well as daily operations, are essential. Openness and transparency keep staff informed and motivated and assists them to do their jobs properly.
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Community engagement are two words that often polarise PR professionals. For some, it is a fresh and inclusive way to communicate with the public – a great new challenge. For others, it’s a Pandora’s Box threatening the very core of traditional ‘one-way’ communications – and added hard work to our (already busy) schedules. Nevertheless, love it or loathe it, community engagement is here to stay.