PRMR Inc. Blogs

As we edge closer to 2025, numerous advances in technology, shifting consumer expectations, and societal changes are reshaping how organizations connect with their audiences. To remain relevant, public relations professionals must adopt and adapt these technologies and be innovative in their work. Here are our top three PR trends to look out for in 2025:

Outsourcing public relations to an external agency provides organizations with several strategic advantages that are essential for modern communication. As I’ve emphasized in my own work, the role of PR in business goes far beyond just sending press releases or managing social media; it’s about managing perceptions, shaping reputations, and driving business growth. When a company outsources its PR, it gains access to a team of experts with diverse skills and experience, something that an in-house team often cannot match. These experts bring fresh perspectives and specialized knowledge in areas like crisis communication, media relations, and digital strategy, which are crucial for navigating today’s fast-paced media environment.

My name is Jaliyah Webb, and I’m 16 years old. I recently completed an internship at PRMR Inc. Public Relations Consultants from August 6 to August 30, which was an insightful experience. Here's a look back at my journey and what I've learned along the way.

Authenticity, engagement, and proactiveness are at the heart of building and effectively managing your brand’s reputation. From crafting a compelling brand identity to...

Building a company’s reputation can take years, and all that hard work can be undone in just minutes. This is why effective brand reputation management is important.

Brand reputation is not about what you say in your mission statement or company values, it is about the way you conduct business daily and how your actions are perceived by customers, employees, partners, and the public - it is shaped by every interaction people have with your brand.

Whatever the size of an organization, a good reputation is paramount for business continuity. It serves as the cornerstone for credibility, customer loyalty and business success. Here are four benefits of having a good reputation:

As the president of The International Association of Business Communicators (IABC) Barbados, I am a strong advocate for uniting for the betterment of the communications profession, professional development, and ethical conduct. In the realm of public relations and communication, adhering to a set of core principles is crucial for success. Having just completed my fifth IABC Gold Quill Evaluation Certification, my brain is full of what it takes, not just to be a good evaluator, but also what is necessary to be the best of the best in the profession.

The start of a new year is a perfect time for companies to take a step back, evaluate their performance, and set targets for the upcoming year. These objectives should not only be related to financial outcomes but also to the image the company portrays to the public. This is where public relations can play a significant role.

In today’s fast-paced corporate environments, it's not a matter of if a crisis will occur, but when. No matter how well-run or successful, every company will face a crisis at some point. It could be anything from a natural disaster to a data breach, public relations nightmare or supply chain disruption. Effective crisis management is the key to surviving these crises and coming out stronger on the other side.

Whatever the size, all businesses should have a public relations strategy. Quite often, the belief is that public relations is only for big businesses. This misconception has led to many micro and small enterprises shying away from actively managing their reputation, thinking that this aspect of the business will take care of itself. 

Companies in Barbados and the rest of the Caribbean are known for not communicating problems to customers. Because the competition, especially in areas such as banking and utilities, is nonexistent or limited rather than multiple choice, companies sometimes decide not to report problems to customers, hoping that there will not be too many complaints or that the complaints will not reach the mass media.