About five years ago I wrote a blog on Why Considering the family is important in the communications process. Today, following the COVID-19 pandemic the fact that the family is important to any successful business operation should be more obvious to employers and managers.
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In 2020 working from home throughout the world became a norm as employee safety was threatened by the COVID-19 pandemic. Remote work activities that some companies previously viewed with skepticism became the savior for some, making them even more efficient than ever before. For example, Sagicor’s Rookie of the Year (Life), Akindele Licorish spoke of the benefits of working from home to his peers as being able to have more meetings with potential clients and being able to get documents approved quicker since corrections and signing could now be done online without the normal time-wasting commutes.
Corporate Social Responsibility or CSR is related to the discretionary activities a company engages in that contributes positively to society. From the outset let’s make a distinction between CSR and philanthropy. Philanthropy involves gifts that are given occasionally by companies and wealthy individuals. CSR is more sustainable. Just as a company can be socially irresponsible, which takes many forms such as illegal dumping, discrimination due to sex or race, etc., it can also be socially responsible by paying fair wages, contributing to environmental protection, promoting health and wellness, and such like.
After months of zero community spread of COVID-19, Barbados’ euphoric COVID-19 bubble burst at the end of 2020. This meant that the government and several companies were faced with a new crisis, that if not managed properly, could threaten both political and corporate currencies. While most of the companies directly impacted fared pretty well with their communications efforts, the government, however, lost some goodwill as its initial communication was interpreted negatively by the populace.
This week starts the UN’s 16 Days of Activism against Gender-based Violence. I guess that it is fitting that I should be putting the final touches on my dissertation for my Ph.D. from the University of Florida as it looks at the issue of gender-based violence and seeks to create a framework for communicating about the issue in such a way not to re-victimize the estimated 1 in 3 women and girls worldwide who have had this experience.
In times of crisis, top executives try to find solutions to problems considered outside the purview of their daily operations. Suddenly they need someone to help explain who they are, their philosophy and cast them in the best possible light in an effort to stay in business.
A number of companies are using Barbados’ economic recession as an excuse to “retrench” workers. As a public relations practitioner, I avoid the word. I would advise all my clients never to use it. What you call something matters, and your reputation is tied to your words. Google retrench and it would return definitions such as “reduce or diminish”.
A communications plan is a written strategy of communications actions designed to achieve certain organisational goals or business objectives. Communications planning can be short-term or long-term and can be used for a variety of projects and campaigns, both internally and externally.
As a public relations agency we are regularly contacted by charitable organizations that need help to raise funds or to promote their cause but are cash strapped having very limited funds to hire a communications professional. Most times the organizations have volunteers assigned to the role of public relations officer that lack the necessary skill set to do the job. If you find yourself in this position, here are eight strategies you can adopt, using both traditional and social media tactics, to help gain exposure for your cause.
I had the privilege of participating in a crisis masterclass in February. The one-week “Rapid Response Communication in a New Age” course targeted undergraduates in public relations at the University of Florida, but department chair, Dr. Marcia DiStaso, invited graduate students to attend. I am not going to tell you about the class itself (it was awesome). Instead I will tell you about the five things I learned from Linda Rutherford, Southwest’s chief of communications who flew all the way from Dallas to conduct the one-day crisis simulation, that are important to be successful as a public relations practitioner.