<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=zLH0m1a8FRh2O7" style="display:none" height="1" width="1" alt="">

PRMR Inc. Blogs

The Power of Public Relations and Gender Equity

I believe in the power of words. That is fundamentally the driving force behind my love for public relations and the belief in its power to influence. It was the ideal behind my foray into the previously novel area of gender studies. In my doctoral dissertation, I maintained that this profession of public relations which I love is too narrowly defined, steeped in business issues when it could be so much more, and is so much more for several individuals and organizations that lack the power and agency of mainstream businesses that can well afford formal strategic communications. It was for this reason that I sought to redefine public relations by focusing on a problem that is a worldwide issue, gender-based violence specifically against women and girls. 

Read More

How to Communicate to Employees that it is Safe to Return to the Office Following the Pandemic

In 2020 working from home throughout the world became a norm as employee safety was threatened by the COVID-19 pandemic. Remote work activities that some companies previously viewed with skepticism became the savior for some, making them even more efficient than ever before. For example, Sagicor’s Rookie of the Year (Life), Akindele Licorish spoke of the benefits of working from home to his peers as being able to have more meetings with potential clients and being able to get documents approved quicker since corrections and signing could now be done online without the normal time-wasting commutes. 

Read More

Engaging in Corporate Social Responsibility Strategies for Maximum Impact

Corporate Social Responsibility or CSR is related to the discretionary activities a company engages in that contributes positively to society. From the outset let’s make a distinction between CSR and philanthropy. Philanthropy involves gifts that are given occasionally by companies and wealthy individuals. CSR is more sustainable. Just as a company can be socially irresponsible, which takes many forms such as illegal dumping, discrimination due to sex or race, etc., it can also be socially responsible by paying fair wages, contributing to environmental protection, promoting health and wellness, and such like. 

Read More

Managing Corporate Reputation During A Health Crisis - 5 Public Relations Tips

After months of zero community spread of COVID-19, Barbados’ euphoric COVID-19 bubble burst at the end of 2020. This meant that the government and several companies were faced with a new crisis, that if not managed properly, could threaten both political and corporate currencies. While most of the companies directly impacted fared pretty well with their communications efforts, the government, however, lost some goodwill as its initial communication was interpreted negatively by the populace. 

Read More

Beyond Building Awareness in Public Relations - #16DaysofActivism

This week starts the UN’s 16 Days of Activism against Gender-based Violence. I guess that it is fitting that I should be putting the final touches on my dissertation for my Ph.D. from the University of Florida as it looks at the issue of gender-based violence and seeks to create a framework for communicating about the issue in such a way not to re-victimize the estimated 1 in 3 women and girls worldwide who have had this experience.

Read More
dhdte

Why Retrenching is a Bad Word and 5 Things All Employers Should be Doing in Good and Bad Times

A number of companies are using Barbados’ economic recession as an excuse to “retrench” workers. As a public relations practitioner, I avoid the word. I would advise all my clients never to use it. What you call something matters, and your reputation is tied to your words. Google retrench and it would return definitions such as “reduce or diminish”.  

Read More
Blog-Infographic-tt

8 Ways to Promote your Charity/Cause on a Zero Budget

As a public relations agency we are regularly contacted by charitable organizations that need help to raise funds or to promote their cause but are cash strapped having very limited funds to hire a communications professional. Most times the organizations have volunteers assigned to the role of public relations officer that lack the necessary skill set to do the job. If you find yourself in this position, here are eight strategies you can adopt, using both traditional and social media tactics, to help gain exposure for your cause.

Read More