After months of zero community spread of COVID-19, Barbados’ euphoric COVID-19 bubble burst at the end of 2020. This meant that the government and several companies were faced with a new crisis, that if not managed properly, could threaten both political and corporate currencies. While most of the companies directly impacted fared pretty well with their communications efforts, the government, however, lost some goodwill as its initial communication was interpreted negatively by the populace.
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This week starts the UN’s 16 Days of Activism against Gender-based Violence. I guess that it is fitting that I should be putting the final touches on my dissertation for my Ph.D. from the University of Florida as it looks at the issue of gender-based violence and seeks to create a framework for communicating about the issue in such a way not to re-victimize the estimated 1 in 3 women and girls worldwide who have had this experience.
In times of crisis, top executives try to find solutions to problems considered outside the purview of their daily operations. Suddenly they need someone to help explain who they are, their philosophy and cast them in the best possible light in an effort to stay in business.
A number of companies are using Barbados’ economic recession as an excuse to “retrench” workers. As a public relations practitioner, I avoid the word. I would advise all my clients never to use it. What you call something matters, and your reputation is tied to your words. Google retrench and it would return definitions such as “reduce or diminish”.
A communications plan is a written strategy of communications actions designed to achieve certain organisational goals or business objectives. Communications planning can be short-term or long-term and can be used for a variety of projects and campaigns, both internally and externally.
As a public relations agency we are regularly contacted by charitable organizations that need help to raise funds or to promote their cause but are cash strapped having very limited funds to hire a communications professional. Most times the organizations have volunteers assigned to the role of public relations officer that lack the necessary skill set to do the job. If you find yourself in this position, here are eight strategies you can adopt, using both traditional and social media tactics, to help gain exposure for your cause.
I had the privilege of participating in a crisis masterclass in February. The one-week “Rapid Response Communication in a New Age” course targeted undergraduates in public relations at the University of Florida, but department chair, Dr. Marcia DiStaso, invited graduate students to attend. I am not going to tell you about the class itself (it was awesome). Instead I will tell you about the five things I learned from Linda Rutherford, Southwest’s chief of communications who flew all the way from Dallas to conduct the one-day crisis simulation, that are important to be successful as a public relations practitioner.
Inside the Games, the major source for sports news around the world top story for its Thursday Febr. 1 newsletter read, "Putin apologises to Russian athletes for failing to protect them during doping scandal". Could I possibly be reading correctly? Is one of the most powerful men in the world apologizing to athletes for seemingly doing wrong? Yes, he was! But why would he do such a thing? The fact is "sport and politics are inextricably intertwined and often work to demonstrate social, economic, or political supremacy over another nation."
So, the South Coast of the Island is Having A Sewage Problem. What public relations measures should companies be taking?
For more than a year now the South Coast of the island has had a major issue relating to the sewage system, which is posing problems for businesses in that area as a result of foul odours, and rumours relating to food and water safety. This issue has escalated to crisis proportion. Despite this, I am yet to evidence a strategic communications plan from businesses in the area describing the environmental state of their business and what they are doing to protect the interest of stakeholders.
The year 2018 has brought with it all the uncertainties and expectations of a New Year wrapped in a bow of fireworks. For Barbados and Barbadians, the beginning of this year spells even more uncertainty as there is a pending general