5 Lessons on Developing an Effective Facebook Strategy
Facebook remains the most common social media platform despite millennials saying it is for their parents and grandparents. Facebook has worked smartly to overcome this relevancy dilemma by acquiring WhatsApp and Instagram. (Interested to see what’s next.) Communicators and marketers alike are busy trying to monitor and sell on Facebook, while the media giant increasingly makes it difficult for sentiment monitoring under the guise of user privacy. According to Pew Research, only YouTube tops Facebook as the most commonly used social media platform up to this year for Americans.