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Whatever the size, all businesses should have a public relations strategy. Quite often, the belief is that public relations is only for big businesses. This misconception has led to many micro and small enterprises shying away from actively managing their reputation, thinking that this aspect of the business will take care of itself.
Reflecting on the devastation that struck the Caribbean, Mexico and Florida over the past months, especially the catastrophic hurricanes that damaged our neighbouring islands, it is safe to say that Barbados has a lot for which to be thankful.
The downside of social media was recently featured in the Nation newspaper. The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page. This comment held the reputation of two companies up to public scrutiny — the newspaper and the company that was misrepresented.
Telling authentic stories that resonate deeply with target audiences is a key component of what public relations is all about.
Social Media has been in existence for well over 10 years now and yet we at PRMR Inc. will still hear many executives almost proudly declare that they are not on social media. A statistic from the CEO website reveals that over 60% of Fortune 500 CEO’s have zero social media presence.
I ask myself everyday why did I fall in love with a profession that most businesses take for granted, some executives think hairy fairy and others don’t really understand what the hell it is about but are the first to scream, “We Need PR!” in a crisis.
We’ve said it before, and we’ll say it again - internal communications is fundamental to building and maintaining a strong organisation. It is especially critical for larger companies to ensure core messages and business goals are received by a vast number of employees. Smaller and medium-sized businesses also require sufficient internal communications to keep staff informed of daily operations and build team morale.
So, your team has worked weeks, months, or even years, to develop a great new product or service. To ensure its profitability the next step is breathing in the oxygen and magic of marketing and PR to grab the attention of your customers.
How do you get the best media attention for all of your hard work? To help get you started, we’ve listed three ways to earn maximum press coverage for your new product or service below.
People invest in companies with the ultimate goal of making a return on investment (ROI). Traditionally, responsibility for the company’s ROI was the expressed mandate of sales and
marketing. Today however, all the company’s business units are being called to account for
the company’s profitability, whether in the form of budgetary control, research and
development, public relations or some other strategy.
PRMR Inc. has published its first eBook. Written by the company’s public relations guru, Pamala Proverbs, it is the first in a series of eBooks to be published by PRMR Inc.
According to Proverbs, “It is meant to be thought provoking, to push public relations to the forefront of business thinking as a bonafide strategy to propel business growth.
