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PRMR Inc. Blogs

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Growing Your Business

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How To Make Google AdWords Work For Your Business

As a company we prefer to focus on generating traffic and leads through inbound marketing because it builds long term value at a lower cost than advertising.  However, there is no doubt that there is a place for using online Ads for building traffic and leads for your business. According to Moz over 80% of search results now contains AdWords Ad placements. This shows that many companies and thus many of your competitors are using Google Adwords for their online campaigns.

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The Downside Of Social Media

 

The downside of social media was recently featured in the Nation newspaper.  The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page.  This comment held the reputation of two companies up to public scrutiny —  the newspaper and the company that was misrepresented.

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How Public Relations Contributes To ROI

 

People invest in companies with the ultimate goal of making a return on investment (ROI). Traditionally, responsibility for the company’s ROI was the expressed mandate of sales and
marketing. Today however, all the company’s business units are being called to account for
the company’s profitability, whether in the form of budgetary control, research and
development, public relations or some other strategy.

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PRMR Inc. New Public Relations eBook By Pamala Proverbs

PRMR Inc. has published its first eBook.  Written by the company’s public relations guru, Pamala Proverbs, it is the first in a series of eBooks to be published by PRMR Inc.

According to Proverbs, “It is meant to be thought provoking, to push public relations to the forefront of business thinking as a bonafide strategy to propel business growth.

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