As a company we prefer to focus on generating traffic and leads through inbound marketing because it builds long term value at a lower cost than advertising. However, there is no doubt that there is a place for using online Ads for building traffic and leads for your business. According to Moz over 80% of search results now contains AdWords Ad placements. This shows that many companies and thus many of your competitors are using Google Adwords for their online campaigns.
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Growing Your Business
The downside of social media was recently featured in the Nation newspaper. The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page. This comment held the reputation of two companies up to public scrutiny — the newspaper and the company that was misrepresented.
People invest in companies with the ultimate goal of making a return on investment (ROI). Traditionally, responsibility for the company’s ROI was the expressed mandate of sales and
marketing. Today however, all the company’s business units are being called to account for
the company’s profitability, whether in the form of budgetary control, research and
development, public relations or some other strategy.
PRMR Inc. has published its first eBook. Written by the company’s public relations guru, Pamala Proverbs, it is the first in a series of eBooks to be published by PRMR Inc.
According to Proverbs, “It is meant to be thought provoking, to push public relations to the forefront of business thinking as a bonafide strategy to propel business growth.
Community relations refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate. Building local community relationships can be the most important communication activity undertaken by an organisation, yet it is often overlooked.
As a business owner, or even as a one or two-person communications team, it is difficult to find the time to develop new ways to keep your company top-of-mind and help make it grow.
Most times we pound the pavements depending on sales to grow the business but no one wants to spend their hard-earned money with a stranger.