As a company we prefer to focus on generating traffic and leads through inbound marketing because it builds long term value at a lower cost than advertising. However, there is no doubt that there is a place for using online Ads for building traffic and leads for your business. According to Moz over 80% of search results now contains AdWords Ad placements. This shows that many companies and thus many of your competitors are using Google Adwords for their online campaigns.
PRMR Inc. Blogs
The downside of social media was recently featured in the Nation newspaper. The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page. This comment held the reputation of two companies up to public scrutiny — the newspaper and the company that was misrepresented.
When I saw the title “For Immediate Release - Do’s and Don’ts for Managing Embargoes” on the Bull Dog Reporter email it immediately took me back to the time I tried my first embargoed piece in Barbados. Embargo “is the tactic of distributing news to reporters before a public announcement, with the understanding that the outlet won’t run the story until a specified day and time.”
There was a time when a press release was a press release, and advertising was advertising. The difference was clear.
On PRMR Inc.'s blog this week Mariama pointed readers to 101 tips for leaders and reading the post I could not help but think what tips are there not just for a manager, but also for a business owner especially in these harsh economic times. Being a public relations consultant who preaches employee engagement and creating a positive work environment, I am very cognizant about practicing what I preach as a business owner.
Last night I retained the presidency of IABC Barbados. Having been a founding member of the chapter I am witnessing first hand its struggles and its mini victories. We started with just about five members, grew to 15 last year and now at the start of my 2nd year as president, we have 23 members.
T.S. Elliott referred to April as being the cruelest month. He probably was a Bajan hotelier because April signals the end of the booming winter season and the start of the low occupancy period for hotels. April however for the rest of the world is a glorious month ushering in spring - flowers, butterflies and all things bright and beautiful.