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PRMR Inc. Blogs

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Communicating to Change Behaviour - Public Education and PR

As public relations practitioners, our daily roles centre on managing favourable public perceptions of our clients. We use a variety of tactics and mediums to do so, however, when it comes to public education campaigns, the very perceptions we spend so much time trying to shape must be converted into tangible changes in behaviour in order to be successful.

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10 Tips For Running A Successful Home Office

2017 saw PRMR Inc. relocate into a fabulous upscale building called the Atrium in Haggatt Hall, also home to G&A Communications Inc. and FedNav.

This move was nearly ten years in the making because, for the most part, my employees and I were comfortably located at my home in St. James. However, I decided as the business grew and moved closer to its 10th Anniversary, it was time for it to reinvent itself and become better known on the island for our fantastic public relations work.  

Having successfully run a business from home all those years, I have decided to share some tips to help entrepreneurs who may decide to follow this path before taking the leap of faith to buy or rent office space.  

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How to start 2017 with a bang!

As 2016 draws to a close, now is the time to be lining up some fresh business tactics to roll out as we usher in another year. Our ‘New Year’ business boosting strategies below will ensure your 2017 corporate activities start with a ‘bang’ and set up your year to be a productive and successful one. Here’s how to start 2017 with a bang!:

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For Immediate Release - Do’s and Don’ts For Managing Embargoes

When I saw the title “For Immediate Release - Do’s and Don’ts for Managing Embargoes” on the Bull Dog Reporter email it immediately took me back to the time I tried my first embargoed piece in Barbados. Embargo “is the tactic of distributing news to reporters before a public announcement, with the understanding that the outlet won’t run the story until a specified day and time.” 

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Best Practice for PR Agencies on Social Media

A big part of what we do at PRMR Inc. is social media and online reputation management.  Our mantra is that we have to do our own social media marketing well as a model for our clients.  

Since hiring a dedicated online/inbound marketer we have been paying even closer attention to our performance.  Recently we noticed that our Twitter Page has been out performing our Facebook page considerably.  

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The Role Of Public Relations In The Digital Age

In PRMR Inc.’s second podcast we discussed the role of public relations in the digital age.  I felt a sense of déjà vu as I discussed some of the concepts because I remembered similar discussions on the role of PR in the broadcast age, when radio and television started demanding greater accountability from companies.  The Internet, especially social media has intensified the pressure on companies to be responsive to customers and more importantly, be good corporate citizens.  

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