Our subscribers may have noticed that the last couple of PRMR Inc. blogs focused on the general art of communicating to change public behavior. Here, we hone in on the specific example of healthy promotion offering you three ways to promote healthy lifestyles to influence public behavior change:
PRMR Inc. Blogs
As public relations practitioners, our daily roles centre on managing favourable public perceptions of our clients. We use a variety of tactics and mediums to do so, however, when it comes to public education campaigns, the very perceptions we spend so much time trying to shape must be converted into tangible changes in behaviour in order to be successful.
2017 saw PRMR Inc. relocate into a fabulous upscale building called the Atrium in Haggatt Hall, also home to G&A Communications Inc. and FedNav.
This move was nearly ten years in the making because, for the most part, my employees and I were comfortably located at my home in St. James. However, I decided as the business grew and moved closer to its 10th Anniversary, it was time for it to reinvent itself and become better known on the island for our fantastic public relations work.
Having successfully run a business from home all those years, I have decided to share some tips to help entrepreneurs who may decide to follow this path before taking the leap of faith to buy or rent office space.
As 2016 draws to a close, now is the time to be lining up some fresh business tactics to roll out as we usher in another year. Our ‘New Year’ business boosting strategies below will ensure your 2017 corporate activities start with a ‘bang’ and set up your year to be a productive and successful one. Here’s how to start 2017 with a bang!:
Although December is well underway, it’s not too late to capitalise on the wealth of PR opportunities that the festive season brings. Ensure you’re making the most of the holiday spirit by incorporating some Christmas cheer into your PR tactics to increase your business’ exposure and profits. Here’s how:
I was tempted to name this blog, ‘PRMR Inc. has rebranded’ but restrained myself because despite my excitement and admiration of our new spruced up logo, a logo change does not a company rebranding make.
When I saw the title “For Immediate Release - Do’s and Don’ts for Managing Embargoes” on the Bull Dog Reporter email it immediately took me back to the time I tried my first embargoed piece in Barbados. Embargo “is the tactic of distributing news to reporters before a public announcement, with the understanding that the outlet won’t run the story until a specified day and time.”
A big part of what we do at PRMR Inc. is social media and online reputation management. Our mantra is that we have to do our own social media marketing well as a model for our clients.
Since hiring a dedicated online/inbound marketer we have been paying even closer attention to our performance. Recently we noticed that our Twitter Page has been out performing our Facebook page considerably.
In the second of our regular Podcasts on all things Communications related, Pamala founder of Barbadian Communications company PRMR Inc. discusses the role of PR in the digital age and how technologies can be integrated into traditional Public Relations.
In PRMR Inc.’s second podcast we discussed the role of public relations in the digital age. I felt a sense of déjà vu as I discussed some of the concepts because I remembered similar discussions on the role of PR in the broadcast age, when radio and television started demanding greater accountability from companies. The Internet, especially social media has intensified the pressure on companies to be responsive to customers and more importantly, be good corporate citizens.