Social Media Authenticity: More Than Just a Hashtag, It's Business
My mantra is “Public Relations is not a Campaign, it is a Business Model…” and you will see this displayed prominently in PRMR Inc.’s office. Alright, let's talk about the newest communications tool at the public relations practitioner’s disposal, social media. Everyone's on it, from your niece to your grandmother, and yes, your business needs to be there too. But simply showing up online isn't enough anymore. You see countless companies trying to "do" social media, slapping on a hashtag and calling it a day. That's a waste of time and digital space.