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PRMR Inc. Blogs

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Pamala Proverbs

Pamala Proverbs, MBA, M.P.S, APR, ABC is the founder and managing director of PRMR Inc. Currently, she is also a PhD candidate and instructor in public relations at the College of Journalism and Communications, University of Florida. A career public relations practitioner of over twenty years, she approaches scholarship pragmatically. Her research interests include agenda building, corporate social responsibility, crisis communications, gender and development. In her role at PRMR Inc. she has written several strategic communications and crisis management plans for companies in a number of sectors including the private, public, multi-lateral and non-governmental sectors.

Beyond Building Awareness in Public Relations - #16DaysofActivism

This week starts the UN’s 16 Days of Activism against Gender-based Violence. I guess that it is fitting that I should be putting the final touches on my dissertation for my Ph.D. from the University of Florida as it looks at the issues of gender-based violence and seeks to create a framework for communicating about the issue in such a way not to re-victimize the estimated 1 in 3 women and girls worldwide who have had this experience.

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Why Retrenching is a Bad Word and 5 Things All Employers Should be Doing in Good and Bad Times

A number of companies are using Barbados’ economic recession as an excuse to “retrench” workers. As a public relations practitioner, I avoid the word. I would advise all my clients never to use it. What you call something matters, and your reputation is tied to your words. Google retrench and it would return definitions such as “reduce or diminish”.  

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8 Ways to Promote your Charity/Cause on a Zero Budget

As a public relations agency we are regularly contacted by charitable organizations that need help to raise funds or to promote their cause but are cash strapped having very limited funds to hire a communications professional. Most times the organizations have volunteers assigned to the role of public relations officer that lack the necessary skill set to do the job. If you find yourself in this position, here are eight strategies you can adopt, using both traditional and social media tactics, to help gain exposure for your cause.

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Five Important Public Relations Leadership Lessons

I had the privilege of participating in a crisis masterclass in February. The one-week “Rapid Response Communication in a New Age” course targeted undergraduates in public relations at the University of Florida, but department chair, Dr. Marcia DiStaso, invited graduate students to attend. I am not going to tell you about the class itself (it was awesome). Instead I will tell you about the five things I learned from Linda Rutherford, Southwest’s chief of communications who flew all the way from Dallas to conduct the one-day crisis simulation, that are important to be successful as a public relations practitioner.

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Musing on political support for sports

 Inside the Games, the major source for sports news around the world top story for its Thursday Febr. 1 newsletter read, "Putin apologises to Russian athletes for failing to protect them during doping scandal".  Could I possibly be reading correctly?  Is one of the most powerful men in the world apologizing to athletes for seemingly doing wrong?  Yes, he was!  But why would he do such a thing?  The fact is "sport and politics are inextricably intertwined and often work to demonstrate social, economic, or political supremacy over another nation."

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So, the South Coast of the Island is Having A Sewage Problem. What public relations measures should companies be taking?

For more than a year now the South Coast of the island has had a major issue relating to the sewage system, which is posing problems for businesses in that area as a result of foul odours, and rumours relating to food and water safety. This issue has escalated to crisis proportion. Despite this, I am yet to evidence a strategic communications plan from businesses in the area describing the environmental state of their business and what they are doing to protect the interest of stakeholders.

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6 Ways To Show Your Love For Barbados This Independence

Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the island. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are off to a slow start, some quite inexpensive or free and some that will demand a budget. Here are six ways to show your love for Barbados this 51st Independence.

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