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Pamala Proverbs

Pamala Proverbs, MBA, M.P.S, APR, ABC is the founder and managing director of PRMR Inc. Currently, she is also a PhD candidate and instructor in public relations at the College of Journalism and Communications, University of Florida. A career public relations practitioner of over twenty years, she approaches scholarship pragmatically. Her research interests include agenda building, corporate social responsibility, crisis communications, gender and development. In her role at PRMR Inc. she has written several strategic communications and crisis management plans for companies in a number of sectors including the private, public, multi-lateral and non-governmental sectors.

How Public Relations Contributes To ROI

 

People invest in companies with the ultimate goal of making a return on investment (ROI). Traditionally, responsibility for the company’s ROI was the expressed mandate of sales and
marketing. Today however, all the company’s business units are being called to account for
the company’s profitability, whether in the form of budgetary control, research and
development, public relations or some other strategy.

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For Immediate Release - Do’s and Don’ts For Managing Embargoes

When I saw the title “For Immediate Release - Do’s and Don’ts for Managing Embargoes” on the Bull Dog Reporter email it immediately took me back to the time I tried my first embargoed piece in Barbados. Embargo “is the tactic of distributing news to reporters before a public announcement, with the understanding that the outlet won’t run the story until a specified day and time.” 

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The Role Of Public Relations In The Digital Age

In PRMR Inc.’s second podcast we discussed the role of public relations in the digital age.  I felt a sense of déjà vu as I discussed some of the concepts because I remembered similar discussions on the role of PR in the broadcast age, when radio and television started demanding greater accountability from companies.  The Internet, especially social media has intensified the pressure on companies to be responsive to customers and more importantly, be good corporate citizens.  

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6 Public Relations Tactics To Use At Christmas To Help Build Goodwill

We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year 2015. Now it's the season of giving and good cheer we thought that we would share this public relations tactics infographic with you to help you make your corporate gift giving decisions.

Christmas is the one time of the year that everyone feels charitable. However, companies that live us to the title of "good corporate citizen" embrace their corporate social responsibility (CSR) and do good all year long. This type of giving is tied to the business and furthering the business goals. At Christmas time, however, we give ourselves a license to not only give for business reasons but to adopt a truly philanthropic ethos. I encourage you to embrace the season and give generously.  Here are six public relations tactics to use at Christmas to help build goodwill.

 

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