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PRMR Inc. Blogs

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Public Relations Tactics

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So, the South Coast of the Island is Having A Sewage Problem. What public relations measures should companies be taking?

For more than a year now the South Coast of the island has had a major issue relating to the sewage system, which is posing problems for businesses in that area as a result of foul odours, and rumours relating to food and water safety. This issue has escalated to crisis proportion. Despite this, I am yet to evidence a strategic communications plan from businesses in the area describing the environmental state of their business and what they are doing to protect the interest of stakeholders.

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6 Public Relations Tactics To Use At Christmas To Help Build Goodwill

We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year 2016. Now it's the season of giving and good cheer we thought that we would share this public relations tactics infographic with you to help you make your corporate gift giving decisions.

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The Downside Of Social Media

The downside of social media was recently featured in the Nation newspaper.  The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page.  This comment held the reputation of two companies up to public scrutiny —  the newspaper and the company that was misrepresented.

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How To Earn More Press Coverage For Your New Product Or Service

So, your team has worked weeks, months, or even years, to develop a great new product or service. To ensure its profitability the next step is breathing in the oxygen and magic of marketing and PR to grab the attention of your customers.

How do you get the best media attention for all of your hard work? To help get you started, we’ve listed three ways to earn maximum press coverage for your new product or service below.

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How Public Relations Contributes To ROI

People invest in companies with the ultimate goal of making a return on investment (ROI). Traditionally, responsibility for the company’s ROI was the expressed mandate of sales and
marketing. Today however, all the company’s business units are being called to account for
the company’s profitability, whether in the form of budgetary control, research and
development, public relations or some other strategy.

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PRMR Inc. New Public Relations eBook By Pamala Proverbs

PRMR Inc. has published its first eBook.  Written by the company’s public relations guru, Pamala Proverbs, it is the first in a series of eBooks to be published by PRMR Inc.

According to Proverbs, “It is meant to be thought provoking, to push public relations to the forefront of business thinking as a bonafide strategy to propel business growth.

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How Important Is Community Relations To A Company?

Community relations refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate. Building local community relationships can be the most important communication activity undertaken by an organisation, yet it is often overlooked.  

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Public Relations Tactics Promote Business Growth

As a business owner, or even as a one or two-person communications team, it is difficult to find the time to develop new ways to keep your company top-of-mind and help make it grow.

Most times we pound the pavements depending on sales to grow the business but no one wants to spend their hard-earned money with a stranger.

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6 Public Relations Tactics To Use At Christmas To Help Build Goodwill

We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year 2015. Now it's the season of giving and good cheer we thought that we would share this public relations tactics infographic with you to help you make your corporate gift giving decisions.

Christmas is the one time of the year that everyone feels charitable. However, companies that live us to the title of "good corporate citizen" embrace their corporate social responsibility (CSR) and do good all year long. This type of giving is tied to the business and furthering the business goals. At Christmas time, however, we give ourselves a license to not only give for business reasons but to adopt a truly philanthropic ethos. I encourage you to embrace the season and give generously.  Here are six public relations tactics to use at Christmas to help build goodwill.

 

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