SITUATION Export Barbados (BIDC) launched a new website for its clients to utilize to the fullest.

SOLUTION PRMR Inc. capitalized on this to create an entirely new website integrating Export Barbados’ new branding and direction.

IMPACT The corporations new website reflected the new direction and goals of the corporation.

SITUATION Bayview Hospital required A communications audit conducted with employees at different levels to determine their psychological contract with the company, and what existed previously and their expectations.

SOLUTION The  communications  plan  implemented required a high level of staff participation in the plan’s execution,  and ongoing communications about new development within the hospital.

IMPACT Three years post acquisition the hospital had lost just one staff member who left for a better opportunity. Employees reportedly were better informed and morale was higher than under the previous owners.

SITUATION To launch the Strengthening Human and Social Development (SHSD) project and write its strategic public relations plan. Communications-wise SHSD was a blank slate, therefore, we developed all its communication assets including its logo, slogan, video and social media pages.

SOLUTION For the launch, it was important that the major stakeholders were involved and that there was a clear message of the project’s objectives disseminated to the general public, to build understanding and support for the project.

IMPACT Awareness of the initiative was successfully brought to the public through community engagement and media relations. The project was rolled out over a year and included research, writing, events and the creation of communications assets.

SITUATION PAHO requested the production seven country specific dossiers on the work of PAHO in Barbados and the Eastern Caribbean Countries over eighteen months.

SOLUTION The dossiers had to identify what was done, how it was done, and resources required to accomplish. PAHO’s achievements, innovations, the challenges encountered, and the lessons learnt based on the PAHO response plan.

IMPACT Through these dossiers PAHO was ables to identify if there was any attitude or behavior change because of the technical cooperation and the effectiveness of the executed activities.

SITUATION PRMR Inc.’s remit at the IDB was to build awareness for the Bank’s work. Because the Government of Barbados is the IDB’s principal client, it traditionally held a very low profile in the country. Furthermore, some mistook the Bank’s role for that of a commercial bank.

SOLUTION To remedy this, PRMR Inc. was instrumental in building relations with the media for the IDB and bringing its initiatives to the public’s attention. These initiatives would relieve some of the skepticism around the IDB.

IMPACT One such initiative was the Enhanced Credit Guarantee Fund which was executed in partnership with the Central Bank of Barbados. PRMR Inc. developed a number of communications assets for this project including a project video, newspaper features, and blogs.