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I was doing my daily dose of reading this morning of news, current affairs and general topics of interest when suddenly a realization hit me – how short all the stories that I was reading were and the fact that most of them were laid out in point form. Of course, me being a thinker, I immediately started musing of what had accounted for this and the word that kept on recurring was the Internet.
Sales is the lifeblood for any company. Using SEO for sales online is no longer a fad or add-on but a core requirement for any company especially those engaged in e-commerce.
Telling authentic stories that resonate deeply with target audiences is a key component of what public relations is all about.
The importance of researching keywords for your blogging titles will play a key part in attracting not just any traffic but the right traffic to your blogs. Having the right keyword is important because when persons type a specific query in their search engines they are more likely to see your results on the first page if you used the right keywords in your blog title. Tools such as Hubspot’s Keywords and Google’s Keyword Planner can help select keywords that will aid in optimising your blog.
So you have invested in a beautifully designed website and feeling really good that you have a professional looking online presence. But, do you know that there are about a billion websites on the World Wide Web, so is your company's website search engine optimised. Customers find your physical location because they know the company, are referred, or they research the address online or in the directory (which is now also online). Online customers, however, are most times searching without knowledge of a name or address. They just know what product or service they want locally or internationally.
