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The Pew Research Institute reckons that two thirds of American Adults are social media users. At first the social media platforms were used to form communities. Companies however quickly started to infiltrate these communities with advertising and triggered a change in the nature of social interaction.
So you have invested in a beautifully designed website and feeling really good that you have a professional looking online presence. But, do you know that there are about a billion websites on the World Wide Web, so is your company's website search engine optimised. Customers find your physical location because they know the company, are referred, or they research the address online or in the directory (which is now also online). Online customers, however, are most times searching without knowledge of a name or address. They just know what product or service they want locally or internationally.
Goodbye to Adrian Randall a steward in the fight against Heart Disease in Barbados. It’s paradoxical that what would eventually take his life was complications from this disease since he had made the fight against heart disease and strokes his passion since he and his late wife retired to Barbados.
Having met Randall while working on the Nation’s Healthy Lifestyle Program years ago, I found him to be a very thorough and professional individual. Adrian even had a stint on the board of the Barbados Diabetes Foundation. A true non-communicable disease champion, he will be missed by the fraternity.
"Communicate unto the other person that which you would want him to communicate unto you if your positions were reversed."
— Aaron Goldman
Last week’s total shut down of Internet services in Barbados through telecommunications provider LIME really made me think about how much communication is taken for granted!
In April this year PRMR Inc. launched its new website to the world. In monitoring the web traffic we recognized that we were experiencing a decline in the number of visitors to the site. Also, when searching for public relations firms in Barbados our website was buried under page 4 or 5 in the Google search rankings.
Having spent the better part of my Saturday developing my professional skills learning the intricacies of websites and networking; in one more week (if I pass the test) I will be a CIW (Certified Internet Web Professional) Site Development Associate. This means I will be competent in building basic websites.
My belief is that as a business professional it is important to become familiar with online/social media tools as much as possible. Online media is the wave of the future and it has changed the way we will communicate forever.
One of my favourite areas in public relations is working with the media. Having worked alongside journalists for 10 years at the Nation newspaper as its communications specialist- “I get them.”
I loved to pass through the newsroom when there was a good story brewing. The discussions, the possible treatments as well as the circulation department’s excitement in the whole matter as it spelt paper sales - the news dynamic is a very enthralling and captivating one.
"Blog" is a shortened version of the word "weblog". Information is stored online either for private viewing or open to the general public. A blog can often report diary-type commentaries and provide relevant links to articles on other websites. The articles follow the order in which they were updated to the blog site. Blogs address all the different phenomena that we face as a people. Blogging isn’t limited to a particular age group or profession. People blog about fashion, cars, politics, social issues and more…
PRMR Inc. is pleased to announce our sponsorship of the 2011 IABC Southern Region Conference, slated for New Orleans, in the Jazz and Blues category.
Last night I retained the presidency of IABC Barbados. Having been a founding member of the chapter I am witnessing first hand its struggles and its mini victories. We started with just about five members, grew to 15 last year and now at the start of my 2nd year as president, we have 23 members.
