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Communications In Bridgetown

Communicating In A Recession

It’s no secret. The continuing unfavourable economic environment and increasing scarcity of financial resources have combined to make the attainment of corporate goals even harder.

In tough times like these, companies should be prudent in reaching out regularly to their stakeholders, and especially to their employees, with frank, open discussions on the state of their finances and their ability to stay afloat given the vast uncertainties that abound.

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Public Relations Defined

Public Relations Defined

The Public Relations Society of America has launched a project to have its members and others submit definitions for Public Relations. I read a number of stories surrounding this project and felt as if all of them were mine. Especially Rosanne Fiske’s story on your family not understanding what you do. When I worked at the Nation Newspaper as it Corporate Communications Manager, my mother was fine with that because she understood the concept of working for a reputable organization no matter the job. When I set up my own PR Agency she was however very worried for me because she could not fathom how I would make money and what service I was truly offering.

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