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PRMR Inc. Blogs

Posts about:

journalists

Never Say "No Comment!"

One of my favourite areas in public relations is working with the media. Having worked alongside journalists for 10 years at the Nation newspaper as its communications specialist- “I get them.”

I loved to pass through the newsroom when there was a good story brewing. The discussions, the possible treatments as well as the circulation department’s excitement in the whole matter as it spelt paper sales - the news dynamic is a very enthralling and captivating one.

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PR Practioners Don't Think Up Stories: My Response to Mail Online Story

I read the Mail Online story “Insider reveals: PR men would think up a story and Rebekah’s Sun and News of the World would run it word for word. Some were complete fiction” (http://www.dailymail.co.uk/news/article-2013046/Rebekah-Brooks-Sun-News-World-run-fictional-stories-insider-claims.html) and was pretty much disgusted as a former journalism student and more so as a seasoned PR practitioner.

Clearly the story was fired with the passion of a disgruntled employee but despite this fact I took issue with the salacious depiction of the field of public relations. I take issue with the suggestion that we in the profession ‘think up’ stories. Yes writing is a big part of what we do, but to say we sit and dream up stories for clients shows a total disregard and lack of respect for the profession. Professional Code of Ethics governs the way the majority of professionals work on a daily basis. Both PRSA (http://www.prsa.org/aboutprsa/ethics/) and IABC (http://www.iabc.com/about/code.htm) have these codes prominent on their websites.

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