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PRMR Inc. Blogs

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iabc

Exploring the Core Principles of the Communication Profession: Insights from the IABC Gold Quill Awards

As the president of The International Association of Business Communicators (IABC) Barbados, I am a strong advocate for uniting for the betterment of the communications profession, professional development, and ethical conduct. In the realm of public relations and communication, adhering to a set of core principles is crucial for success. Having just completed my fifth IABC Gold Quill Evaluation Certification, my brain is full of what it takes, not just to be a good evaluator, but also what is necessary to be the best of the best in the profession.

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PRMR Investigates: Facebook and the #hashtag

PRMR Communications Consultants recently attended the IABC World Conference in New York. Just before we left, everyone was buzzing about Facebook and the introduction of the #hashtag. Was this the move that would crush the competition from Twitter, Tumblr and other platforms? Or was Facebook losing focus?

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IABC Barbados Has A New Board

Last night I retained the presidency of IABC Barbados. Having been a founding member of the chapter I am witnessing first hand its struggles and its mini victories. We started with just about five members, grew to 15 last year and now at the start of my 2nd year as president, we have 23 members.

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PR Practioners Don't Think Up Stories: My Response to Mail Online Story

I read the Mail Online story “Insider reveals: PR men would think up a story and Rebekah’s Sun and News of the World would run it word for word. Some were complete fiction” (http://www.dailymail.co.uk/news/article-2013046/Rebekah-Brooks-Sun-News-World-run-fictional-stories-insider-claims.html) and was pretty much disgusted as a former journalism student and more so as a seasoned PR practitioner.

Clearly the story was fired with the passion of a disgruntled employee but despite this fact I took issue with the salacious depiction of the field of public relations. I take issue with the suggestion that we in the profession ‘think up’ stories. Yes writing is a big part of what we do, but to say we sit and dream up stories for clients shows a total disregard and lack of respect for the profession. Professional Code of Ethics governs the way the majority of professionals work on a daily basis. Both PRSA (http://www.prsa.org/aboutprsa/ethics/) and IABC (http://www.iabc.com/about/code.htm) have these codes prominent on their websites.

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No Time To Blog

Since the launch of IABC Barbados I have been too busy to blog. Sacrilege, according to Christal Mc Intosh, President of the Chapter who has recently made a commitment to blog every day.

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