So you have invested in a beautifully designed website and feeling really good that you have a professional looking online presence. But, do you know that there are about a billion websites on the World Wide Web, so is your company's website search engine optimised. Customers find your physical location because they know the company, are referred, or they research the address online or in the directory (which is now also online). Online customers, however, are most times searching without knowledge of a name or address. They just know what product or service they want locally or internationally.
PRMR Inc. Blogs
Pamala Proverbs, MBA, M.P.S, APR, ABC is the founder and managing director of PRMR Inc. Currently, she is also a PhD candidate and instructor in public relations at the College of Journalism and Communications, University of Florida. A career public relations practitioner of over twenty years, she approaches scholarship pragmatically. Her research interests include agenda building, corporate social responsibility, crisis communications, gender and development. In her role at PRMR Inc. she has written several strategic communications and crisis management plans for companies in a number of sectors including the private, public, multi-lateral and non-governmental sectors.
While all eyes are fixed on how much or little shareholders of Bank Holdings Ltd will receive after the dust is finally settled in and out of court, my interest is on the public relations strategies that the company is engaged in to keep its stakeholders, especially employees, engaged and abreast of new business developments.
Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the country. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are a late planner, some quite inexpensive or free and some that will demand a budget. Here are 10 ways to show you love Barbados this Independence.
As Barbados approaches its 49th year of Independence next month, already top of mind for most local companies, and even international ones, is what can we do to demonstrate our nationalism and Bajan pride to recognise the island’s half-century milestone next year?
There was a time when officers of the Royal Barbados Police Force actually dreaded seeing me. Yes, the tables had turned. Instead of the police being a signal of trouble, I was their signal that work was on the horizon for yet another Nation Newspaper event – which were at the time some of Barbados’ largest events. These events created lots of fun for participants, but for motorists and local residents of the areas that the Nation Fun Walk and Fun Ride bypassed, for example, they created a temporary invasion or some might even say ‘annoyance’. Therefore, there was a need to work closely with the police to mitigate the disruption that this type of event could otherwise cause.
So, by now you get it that looking out for your employees and the community is good for business. But, what about the environment? Being environmentally conscious is also good for business.
It is a myth that a company should not promote its sustainability initiatives.
If you equate Corporate Social Responsibility (CSR) to altruistic giving, then perhaps promoting your actions would seem self-centered. However, if your Corporate Social Responsibility initiatives are strategic as well as enshrined in and support the organization’s objectives, then you would immediately understand the benefits of telling your company’s CSR story.
Most companies do not have a communications crisis plan. Why not? Because most managers tend to bury their heads in the sand, pretending that crises do not happen at their organisation.
It is fantastic how our point-of-view changes based on our vantage point. When I worked in corporate, I thought consultants had it easy, no clock to punch and can send an invoice for all work done. I was usually looking at the perceived benefit the individual was gaining versus what they brought to the table, a wealth of experience and an outsider’s view at the fraction of the cost of another employee.