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Building a company’s reputation can take years, and all that hard work can be undone in just minutes. This is why effective brand reputation management is important.
Brand reputation is not about what you say in your mission statement or company values, it is about the way you conduct business daily and how your actions are perceived by customers, employees, partners, and the public - it is shaped by every interaction people have with your brand.
Whatever the size of an organization, a good reputation is paramount for business continuity. It serves as the cornerstone for credibility, customer loyalty and business success. Here are four benefits of having a good reputation:
I was tempted to name this blog, ‘PRMR Inc. has rebranded’ but restrained myself because despite my excitement and admiration of our new spruced up logo, a logo change does not a company rebranding make.
Have you ever seen 10lbs of public relations? Or, have you ever touched stakeholder engagement? How about a good reputation? Can you physically carry goodwill to the bank, although thankfully nowadays it has made its way onto the balance sheet?
