PRMR Inc. Blogs

In today’s fast-paced corporate environments, it's not a matter of if a crisis will occur, but when. No matter how well-run or successful, every company will face a crisis at some point. It could be anything from a natural disaster to a data breach, public relations nightmare or supply chain disruption. Effective crisis management is the key to surviving these crises and coming out stronger on the other side.

I ask myself everyday why did I fall in love with a profession that most businesses take for granted, some executives think hairy fairy and others don’t really understand what the hell it is about but are the first to scream, “We Need PR!” in a crisis.