A Crisis Plan Is Essential
Most companies do not have a
communications crisis plan. Why not? Because most managers tend to bury their heads in the sand, pretending that crises do not happen at their organisation.
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Pamala Proverbs
Pamala P. Proverbs, Ph.D., MBA, APR, ABC is the managing director of PRMR Inc. She is a recent instructor and graduate of the College of Journalism and Communications, University of Florida. A career public relations practitioner of over twenty years, she approaches her scholarship pragmatically. Her research interests include corporate social responsibility, crisis communications and issues management particularly related to gender and development. In her role at PRMR Inc. she has written several strategic communications and crisis management plans for companies in a number of sectors including the private, public, multi-lateral and non-governmental sectors.
Benefits Of Outsourcing Communications
It is fantastic how our point-of-view changes based on our vantage point. When I worked in corporate, I thought consultants had it easy, no clock to punch and can send an invoice for all work done. I was usually looking at the perceived benefit the individual was gaining versus what they brought to the table, a wealth of experience and an outsider’s view at the fraction of the cost of another employee.
Why Considering Family Is Important in The Communications Planning Process
Where do you spend most of your time? Who suffers when you leave home early to get to work on time? Who is left out when you have to travel for work? Who ends up waiting because you are late as a result of work? For all of these questions, the answer is either work or family.
Six Signs That You Have Internal Communications Problems
Ongoing strategic internal communications and positive employee relationships are crucial to achieving any organisation’s mission and vision.
It’s important that top and supervisory management encourage employees to participate in the organisation’s activities by offering a consistent diet of company information. However, what is more commonly observed and one of the biggest challenges to business productivity, is a lack of an internal communications strategy.
Rethinking Your Internal And External Communications Strategy
As a public relations practitioner who lives in Barbados, a country in which tourism is its primary industry, I am often questioned by my international colleagues at conferences about my tourism industry clients. By this, they predominantly mean hotels. Up to the time of my writing this blog we at PRMR Inc. have not had one hotel as a client and the reason for this became quite clear this week when I approached a senior executive from a West Coast Hotel about offering his company our services, his immediate response to me was that his company does not really do any marketing and public relations on the island since it targets overseas tourists to fill the hotel. My immediate response was what about your staff? He was dumbstruck.
Promoting A Sports Event #olympicacademybarbados
I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.
Some Perceptions of Social Media and Social Media Uses
I am a firm believer in the concept “perception is reality.” After all, it is the business that I am in, managing public perceptions. This concept has even been adopted as PRMR Inc.'s slogan "Managing Perception. Promoting Reality."
INFOGRAPHIC - 6 Public Relations Tactics To Use At Christmas Time To Build Goodwill
We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year. Now it's the season of giving and good cheer we thought that we would share this public relations tactics info graphic with you to help you make your corporate gift giving decisions.
10 Public Relations Tactics To Manage Your Company’s Reputation
A number of companies wait until they have a media crisis to turn to public relations. The cat is already out of the bag and the public relations consultant brought in to clean up the mess has to play catch-up to get the company back on track toward rebuilding the brand’s reputation. Like an individual, a company’s good name and reputation is priceless and needs to be closely monitored and well guarded against reputational threats. Here are 10 public relations tactics to help manage your reputation.
China’s New Communications Strategy – Youth Olympic Games China 2014
Without bothering to research it and without questioning it, everyone would agree with me based on our tacit knowledge of China that it is one of the oldest civilizations on Earth.