10 Public Relations Tactics To Manage Your Company’s Reputation
A number of companies wait until they have a media crisis to turn to public relations. The cat is already out of the bag and the public relations consultant brought in to clean up the mess has to play catch-up to get the company back on track toward rebuilding the brand’s reputation. Like an individual, a company’s good name and reputation is priceless and needs to be closely monitored and well guarded against reputational threats. Here are 10 public relations tactics to help manage your reputation.