Inside the Games, the major source for sports news around the world top story for its Thursday Febr. 1 newsletter read, "Putin apologises to Russian athletes for failing to protect them during doping scandal". Could I possibly be reading correctly? Is one of the most powerful men in the world apologizing to athletes for seemingly doing wrong? Yes, he was! But why would he do such a thing? The fact is "sport and politics are inextricably intertwined and often work to demonstrate social, economic, or political supremacy over another nation."
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I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.
For this reason, I am very passionate about this workshop in which I will start the process of arming person in this position within local association with basic knowledge on how to draw attention and goodwill to their sport. In this workshop “Promoting A Sports Event,” we will focus on packaging messages for traditional and new media. We will look in depth at Twitter and breakdown the press release so that everyone will leave arm with this tool that is the chief weapon in the public relations arsenal.