PRMR Inc. Blogs

I have been pondering on what I wanted my first blog of the year to be about. Should it be about public relations, my other personal interests or should it be about the resolutions that I have made for 2013. It is January 15 and I have finally gotten over my writer’s block thanks to Linked In and Richard Branson. Having just read Branson’s blog on making lists I had an “aha” moment.

For the last 15 months or so I have been trying to implement into my life 10 principles as cited by Og Mandino in The Greatest Salesman in the World. I keep falling off the wagon, but whenever I am able to review my day the night before and plan the day ahead I am more productive and get more out of my day. Branson revealed his secret to success right there in that blog. He is a planner. He writes his ideas and work through his things to do everyday systematically. It is simple yes, but as I have found it takes discipline. Actually DISCIPLINE is my word for 2013. Somehow this word has stuck in my mind and there is the realization that nothing is achieved without a measure of discipline.

How much money, advocacy, brokering and creativity went into making Wendy’s pigtails news? That was the question that popped into my mind when my daily Genieo pop-ups flagged the tittle “Wendy’s Pigtails Are Getting A New Tweak”. Of course that is an excellent headline for sparking anyone’s curiosity so I clicked on the link and read the news which lead to a video feed, and guess what? The video clip was of ABC reporting on Wendy’s pigtails. ABC! Can you imagine that? Excellent work Wendy’s PR team!

http://finance.yahoo.com/video/clevelandwews-20910953/new-wendy-s-logo-30839469.html

“No man is an island!” This is one of my favorite sayings and with this as my mantra my goal after successfully completing my IABC accreditation was to get other professionals through this daunting but highly satisfying process. When five or more persons get together to do accreditation from a single chapter it is called an Accreditation Completion Program (ACP). 

A serious sports enthusiast, I was an Olympic Games junkie. I sat for hours in front of the television and watched sport after sport, living vicariously through the athletes. Appreciating fully the sacrifice, dedication and discipline that each athlete at the games had to endure to reach, let alone medal in the games.

Wow! We have finally done it! The first Summer Edition of the Diabetes Today Magazine has been published, and we at PRMR Inc. are tickled pink. Since the first Edition in 2007, we have been toying with the idea of having a bi-annual publication but despite our best efforts, be it financial or production, we have been unable until now to do it.

I am not at all for living legends. Yes I believe in letting persons know how we feel about them when they are alive but the legend status should be reserved for the dead and the statutes and monuments erected long after you are gone so that your track record could be documented and debated and you are not around to make any faux pas after the statues are up.

Congratulations and best of luck to my good friend Dr. Sharon Marshall who took over the reigns of IABC Barbados as its 3^rd president this month.

While catching up on my reading, I came across the story “Creativity Crisis” in the Public Relations Society of America’s Strategist Journal, Spring 2012. It spoke of public relations professionals getting high marks from their executives and business leaders for their “relationship building, political acumen, compelling writing and good strategy”. For creativity however, they looked elsewhere.

This would probably explain why graphic design in Public Relations firms is so hard to sell. When I first started my business I was given all the pitfalls of having an in-house designer and a shopping list of pr agencies who had abandoned this position after a few tries.