I Protest. We are Creative!
While catching up on my reading, I came across the story “Creativity Crisis” in the Public Relations Society of America’s Strategist Journal, Spring 2012. It spoke of public relations professionals getting high marks from their executives and business leaders for their “relationship building, political acumen, compelling writing and good strategy”. For creativity however, they looked elsewhere.
This would probably explain why graphic design in Public Relations firms is so hard to sell. When I first started my business I was given all the pitfalls of having an in-house designer and a shopping list of pr agencies who had abandoned this position after a few tries.