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PRMR Inc. Blogs

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Pamala Proverbs

Pamala P. Proverbs, Ph.D., MBA, APR, ABC is the managing director of PRMR Inc. She is a recent instructor and graduate of the College of Journalism and Communications, University of Florida. A career public relations practitioner of over twenty years, she approaches her scholarship pragmatically. Her research interests include corporate social responsibility, crisis communications and issues management particularly related to gender and development. In her role at PRMR Inc. she has written several strategic communications and crisis management plans for companies in a number of sectors including the private, public, multi-lateral and non-governmental sectors.

PR Practioners Don't Think Up Stories: My Response to Mail Online Story

I read the Mail Online story “Insider reveals: PR men would think up a story and Rebekah’s Sun and News of the World would run it word for word. Some were complete fiction” (http://www.dailymail.co.uk/news/article-2013046/Rebekah-Brooks-Sun-News-World-run-fictional-stories-insider-claims.html) and was pretty much disgusted as a former journalism student and more so as a seasoned PR practitioner.

Clearly the story was fired with the passion of a disgruntled employee but despite this fact I took issue with the salacious depiction of the field of public relations. I take issue with the suggestion that we in the profession ‘think up’ stories. Yes writing is a big part of what we do, but to say we sit and dream up stories for clients shows a total disregard and lack of respect for the profession. Professional Code of Ethics governs the way the majority of professionals work on a daily basis. Both PRSA (http://www.prsa.org/aboutprsa/ethics/) and IABC (http://www.iabc.com/about/code.htm) have these codes prominent on their websites.

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Be Remarkable

I copied this from Judette's Facebook. Why? - because only last weekend someone asked me about putting merchandise from my company PRMR Inc. in a bag of give-a-ways for a Jazz show.

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No Time To Blog

Since the launch of IABC Barbados I have been too busy to blog. Sacrilege, according to Christal Mc Intosh, President of the Chapter who has recently made a commitment to blog every day.

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The Press Release and The Press Conference- Tools and Tactics

You know the saying the more things change, the more they remain the same.Well I was at a gathering of PR professionals recently and a number of issues came up. None of them were new, which was no surprise. But what did surprise me was that the topics that received the most attention were not new media and social networks on the web, what received the most dialog were the century old press release and press conference.

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