I believe in the power of words. That is fundamentally the driving force behind my love for public relations and the belief in its power to influence. It was the ideal behind my foray into the previously novel area of gender studies. In my doctoral dissertation, I maintained that this profession of public relations which I love is too narrowly defined, steeped in business issues when it could be so much more, and is so much more for several individuals and organizations that lack the power and agency of mainstream businesses that can well afford formal strategic communications. It was for this reason that I sought to redefine public relations by focusing on a problem that is a worldwide issue, gender-based violence specifically against women and girls.
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