In this 4 part series of blog posts we take a look at four of the best platforms for making your video content social and how to boost your marketing performance online. In our first post on this topic I take a look at Facebook as an option for where your brand can showcase its compelling videos to customers and clients. Facebook has over 8 billion daily views on the platform making it the second most popular platform around currently for video after YouTube.
PRMR Inc. Blogs
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A big part of what we do at PRMR Inc. is social media and online reputation management. Our mantra is that we have to do our own social media marketing well as a model for our clients.
Since hiring a dedicated online/inbound marketer we have been paying even closer attention to our performance. Recently we noticed that our Twitter Page has been out performing our Facebook page considerably.
Twitter I have found in my experience is one of the best platforms for building a relationship with potential customers. This social media channel has proved a great help in driving traffic to our website www.prmrinc.net. We have found it to be one of the best platforms for building a relationship with potential customers. In this post we explore four tips on how to get more Twitter followers and how to ensure that the persons following are your buyer persona.
The Pew Research Institute reckons that two thirds of American Adults are social media users. At first the social media platforms were used to form communities. Companies however quickly started to infiltrate these communities with advertising and triggered a change in the nature of social interaction.
The importance of researching keywords for your blogging titles will play a key part in attracting not just any traffic but the right traffic to your blogs. Having the right keyword is important because when persons type a specific query in their search engines they are more likely to see your results on the first page if you used the right keywords in your blog title. Tools such as Hubspot’s Keywords and Google’s Keyword Planner can help select keywords that will aid in optimising your blog.
In the second of our regular Podcasts on all things Communications related, Pamala founder of Barbadian Communications company PRMR Inc. discusses the role of PR in the digital age and how technologies can be integrated into traditional Public Relations.
There are a plethora of great blogging platforms for your business available in 2016 and determining which option may be best for you can be time consuming. Really, best in this case means what blogging platform best fits your goals and technical skillsets. I will go through five options which I think should cover whatever type of website you want.
In PRMR Inc.’s second podcast we discussed the role of public relations in the digital age. I felt a sense of déjà vu as I discussed some of the concepts because I remembered similar discussions on the role of PR in the broadcast age, when radio and television started demanding greater accountability from companies. The Internet, especially social media has intensified the pressure on companies to be responsive to customers and more importantly, be good corporate citizens.
It is probably one of the first things on the To Do List of persons reaching age 50 in Barbados.
As a matter of fact, if Barbados itself were an individual, it would probably be logged on to
the Barbados Association of Retired Persons (BARP) website right now signing up for membership.