When people think of public relations it is very unlikely that inbound marketing comes to mind. However, inbound marketing is a new strategy that can strengthen the PR function in helping to drive business growth.
People invest in companies with the ultimate goal of making a return on investment (ROI). Traditionally, responsibility for the company’s ROI was the expressed mandate of sales and
marketing. Today however, all the company’s business units are being called to account for
the company’s profitability, whether in the form of budgetary control, research and
development, public relations or some other strategy.
PRMR Inc. has published its first eBook. Written by the company’s public relations guru, Pamala Proverbs, it is the first in a series of eBooks to be published by PRMR Inc.
According to Proverbs, “It is meant to be thought provoking, to push public relations to the forefront of business thinking as a bonafide strategy to propel business growth.
Community relations refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate. Building local community relationships can be the most important communication activity undertaken by an organisation, yet it is often overlooked.
In this four part series of blog posts we take a look at four of the best platforms for making your video content social. In our second post on this topic I took a look at Twitter as an option for showcasing compelling messages via videos to customers and clients. For this week’s article I explore using video on YouTube to drive website visits.
In the third of our regular Podcasts on all things Communications related, Josiah Inbound marketer at PRMR Inc. discusses User Generated Content and its potential use for companies seeking fresh content for their online marketing.
I was tempted to name this blog, ‘PRMR Inc. has rebranded’ but restrained myself because despite my excitement and admiration of our new spruced up logo, a logo change does not a company rebranding make.
As a business owner, or even as a one or two-person communications team, it is difficult to find the time to develop new ways to keep your company top-of-mind and help make it grow.
Most times we pound the pavements depending on sales to grow the business but no one wants to spend their hard-earned money with a stranger.
In this four-part blog series we take a look at four of the best platforms for making your video content social. In our first post on this topic I explored Facebook as an option for showcasing compelling videos to customers and clients. For this week’s article I will take a look at Twitter and how utilising video on this social media channel can be beneficial in driving traffic to your website.
When I saw the title “For Immediate Release - Do’s and Don’ts for Managing Embargoes” on the Bull Dog Reporter email it immediately took me back to the time I tried my first embargoed piece in Barbados. Embargo “is the tactic of distributing news to reporters before a public announcement, with the understanding that the outlet won’t run the story until a specified day and time.”
