Social Media has been in existence for well over 10 years now and yet we at PRMR Inc. will still hear many executives almost proudly declare that they are not on social media. A statistic from the CEO website reveals that over 60% of Fortune 500 CEO’s have zero social media presence.
I ask myself everyday why did I fall in love with a profession that most businesses take for granted, some executives think hairy fairy and others don’t really understand what the hell it is about but are the first to scream, “We Need PR!” in a crisis.
We’ve said it before, and we’ll say it again - internal communications is fundamental to building and maintaining a strong organisation. It is especially critical for larger companies to ensure core messages and business goals are received by a vast number of employees. Smaller and medium-sized businesses also require sufficient internal communications to keep staff informed of daily operations and build team morale.
So, your team has worked weeks, months, or even years, to develop a great new product or service. To ensure its profitability the next step is breathing in the oxygen and magic of marketing and PR to grab the attention of your customers.
How do you get the best media attention for all of your hard work? To help get you started, we’ve listed three ways to earn maximum press coverage for your new product or service below.
With the cost of advertising skyrocketing, internal communicators are always looking for ways to get the most out of their meagre marketing/comms budgets.
Here are three cost effective ways to promote an event to ensure that your next one is a resounding success without breaking the bank.
When people think of public relations it is very unlikely that inbound marketing comes to mind. However, inbound marketing is a new strategy that can strengthen the PR function in helping to drive business growth.
People invest in companies with the ultimate goal of making a return on investment (ROI). Traditionally, responsibility for the company’s ROI was the expressed mandate of sales and
marketing. Today however, all the company’s business units are being called to account for
the company’s profitability, whether in the form of budgetary control, research and
development, public relations or some other strategy.
PRMR Inc. has published its first eBook. Written by the company’s public relations guru, Pamala Proverbs, it is the first in a series of eBooks to be published by PRMR Inc.
According to Proverbs, “It is meant to be thought provoking, to push public relations to the forefront of business thinking as a bonafide strategy to propel business growth.
Community relations refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate. Building local community relationships can be the most important communication activity undertaken by an organisation, yet it is often overlooked.
In this four part series of blog posts we take a look at four of the best platforms for making your video content social. In our second post on this topic I took a look at Twitter as an option for showcasing compelling messages via videos to customers and clients. For this week’s article I explore using video on YouTube to drive website visits.
