PRMR Inc. Blogs

Twitter I have found in my experience is one of the best platforms for building a relationship with potential customers. This social media channel has proved a great help in driving traffic to our website www.prmrinc.net. We have found it to be one of the best platforms for building a relationship with potential customers.  In this post we explore four tips on how to get more Twitter followers and how to ensure that the persons following are your buyer persona.

The Pew Research Institute reckons that two thirds of American Adults are social media users. At first the social media platforms were used to form communities. Companies however quickly started to infiltrate these communities with advertising and triggered a change in the nature of social interaction.

The importance of researching keywords for your blogging titles will play a key part in attracting not just any traffic but the right traffic to your blogs. Having the right keyword is important because when persons type a specific query in their search engines they are more likely to see your results on the first page if you used the right keywords in your blog title. Tools such as Hubspot’s Keywords and Google’s Keyword Planner can help select keywords that will aid in optimising your blog.

In the second of our regular Podcasts on all things Communications related, Pamala founder of Barbadian Communications company PRMR Inc. discusses the role of PR in the digital age and how technologies can be integrated into traditional Public Relations.

There are a plethora of great blogging platforms for your business available in 2016 and determining which option may be best for you can be time consuming. Really, best in this case means what blogging platform best fits your goals and technical skillsets. I will go through five options which I think should cover whatever type of website you want.

In PRMR Inc.’s second podcast we discussed the role of public relations in the digital age.  I felt a sense of déjà vu as I discussed some of the concepts because I remembered similar discussions on the role of PR in the broadcast age, when radio and television started demanding greater accountability from companies.  The Internet, especially social media has intensified the pressure on companies to be responsive to customers and more importantly, be good corporate citizens.  

It is probably one of the first things on the To Do List of persons reaching age 50 in Barbados.

As a matter of fact, if Barbados itself were an individual, it would probably be logged on to
the Barbados Association of Retired Persons (BARP) website right now signing up for membership.

Anyone with an even passing interest in the online world has no doubt heard about blogging by now. A blog is a phenomenal tool for any business but we thought we would share a few questions that you and your marketing team should ask and answer before starting a blog. Using the questions we share in our post below should help your business to come up with a plan for starting your blog that helps you meet your organisation’s online marketing goals.

Email sounds almost old school these days, however, the prolific rate at which social media platforms are springing up has made customised email lists/databases an essential tool for business. When properly leveraged, an opt in Email subscriber list can work hand in hand with your social media strategy by encouraging potential customers on your social media channels to subscribe to your list and alert your customer base of your new product, service or content offerings. Your email list is the beating heart of your company’s online marketing strategy. Here are three reasons why your email list is more important than social media following.  

The Holiday Season is in full force with the lovely spirit of sharing and good cheer that Christmas brings. As a business you may be thinking of unique ways to thank your customers for their fantastic support. Consider an online contest.  Contests are an excellent way to both thank your current awesome customers and to expand your brand to a new audience by going viral.   Here are three great contest tools your business can utilise this holiday season.  We have chosen these three because they can match any budget, big or small.