Have you ever seen 10lbs of public relations? Or, have you ever touched stakeholder engagement? How about a good reputation? Can you physically carry goodwill to the bank, although thankfully nowadays it has made its way onto the balance sheet?
In the first of our regular Podcasts on all things Communications related, Pamala, founder of Barbadian communications company PRMR Inc. is joined by Inbound Marketer Josiah to discuss the topic of using online tools to increase brand awareness for your business.
Social Media has become even more of a buzzword over the last few years with many brands rushing to join various platforms, some of which have well over 1 billion users. If you are deciding which social media platforms your organisation should use, this blog should help to address that.
First, before you make the headlong sprint to have your company on every single social media platform that’s buzzing right now, you should probably ask yourself or your marketing team a few questions.
We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year 2015. Now it's the season of giving and good cheer we thought that we would share this public relations tactics infographic with you to help you make your corporate gift giving decisions.
Christmas is the one time of the year that everyone feels charitable. However, companies that live us to the title of "good corporate citizen" embrace their corporate social responsibility (CSR) and do good all year long. This type of giving is tied to the business and furthering the business goals. At Christmas time, however, we give ourselves a license to not only give for business reasons but to adopt a truly philanthropic ethos. I encourage you to embrace the season and give generously. Here are six public relations tactics to use at Christmas to help build goodwill.
So you have invested in a beautifully designed website and feeling really good that you have a professional looking online presence. But, do you know that there are about a billion websites on the World Wide Web, so is your company's website search engine optimised. Customers find your physical location because they know the company, are referred, or they research the address online or in the directory (which is now also online). Online customers, however, are most times searching without knowledge of a name or address. They just know what product or service they want locally or internationally.
Blogging is a tool that has been widely underutilised by many businesses, especially in the Caribbean region. Keeping your brand top of mind with customers is vital in the modern crowded marketplace, and with eCommerce being a major driver in boosting extra-regional revenue, Caribbean businesses need to utilise this excellent and virtually free tool. Regular blogging which provides solutions and educates your target persona both enhances your company's thought leadership in the field as well as its SEO. When a current/potential customer searches for a way to address a specific issue in your sector, your business blog should ideally be the one that is found at the top of their search engine result.
Here are 4 reasons why your business should be blogging.
While all eyes are fixed on how much or little shareholders of Bank Holdings Ltd will receive after the dust is finally settled in and out of court, my interest is on the public relations strategies that the company is engaged in to keep its stakeholders, especially employees, engaged and abreast of new business developments.
With Independence just around the corner and the ‘silly season’ fast approaching, it’s time to start thinking about festive content. Although there are still a few weeks until the season gets into full swing, now is the time to be strategising just how your business plans to get festive this year.
Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the country. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are a late planner, some quite inexpensive or free and some that will demand a budget. Here are 10 ways to show you love Barbados this Independence.
Image credit: www.sakafete.com
In our last blog, we examined considerations of planning a national anniversary celebration such as the upcoming 49th year of Independence in Barbados. In this blog, we spread our wings a little wider, taking a look at more general celebrations of national culture.
We answer the question – why plan a national cultural event?
