The value that Corporate Social Responsibility (CSR) initiatives have on an internal organisational culture is most times overlooked. Often, so much emphasis is placed on what’s happening on the outside of an organisation that many companies neglect to turn their CSR focus inwards, as well.
It is a myth that a company should not promote its sustainability initiatives.
If you equate Corporate Social Responsibility (CSR) to altruistic giving, then perhaps promoting your actions would seem self-centered. However, if your Corporate Social Responsibility initiatives are strategic as well as enshrined in and support the organization’s objectives, then you would immediately understand the benefits of telling your company’s CSR story.
Corporate Social Responsibility (CSR) is a concept that can mean different things, to different people. It’s also known as corporate citizenship, responsible business, corporate sustainability, just to name a few. However, at its essence, what CSR aims to do is represent a company’s sense of social responsibility for its corporate actions.
Internal communications is fundamental to any organisation’s success. Being open and transparent about issues such as organisational changes, special projects, business achievements and challenges, as well as daily operations, are essential. Openness and transparency keep staff informed and motivated and assists them to do their jobs properly.
It is fantastic how our point-of-view changes based on our vantage point. When I worked in corporate, I thought consultants had it easy, no clock to punch and can send an invoice for all work done. I was usually looking at the perceived benefit the individual was gaining versus what they brought to the table, a wealth of experience and an outsider’s view at the fraction of the cost of another employee.
Where do you spend most of your time? Who suffers when you leave home early to get to work on time? Who is left out when you have to travel for work? Who ends up waiting because you are late as a result of work? For all of these questions, the answer is either work or family.
