It is fantastic how our point-of-view changes based on our vantage point. When I worked in corporate, I thought consultants had it easy, no clock to punch and can send an invoice for all work done. I was usually looking at the perceived benefit the individual was gaining versus what they brought to the table, a wealth of experience and an outsider’s view at the fraction of the cost of another employee.
Where do you spend most of your time? Who suffers when you leave home early to get to work on time? Who is left out when you have to travel for work? Who ends up waiting because you are late as a result of work? For all of these questions, the answer is either work or family.
Ongoing strategic internal communications and positive employee relationships are crucial to achieving any organisation’s mission and vision.
As a public relations practitioner who lives in Barbados, a country in which tourism is its primary industry, I am often questioned by my international colleagues at conferences about my tourism industry clients. By this, they predominantly mean hotels. Up to the time of my writing this blog we at PRMR Inc. have not had one hotel as a client and the reason for this became quite clear this week when I approached a senior executive from a West Coast Hotel about offering his company our services, his immediate response to me was that his company does not really do any marketing and public relations on the island since it targets overseas tourists to fill the hotel. My immediate response was what about your staff? He was dumbstruck.
Become Easily Recognizable
‘Maybe she’s born with it. Maybe its …’ I’ll let you finish that one. Easy right? But why is that? It doesn’t say what the product is or what it does. That’s because Maybelline Cosmetics has established its brand as recognizable, memorable and trustworthy around the world. When you hear or see Maybelline’s tagline you know that the company is Maybelline, it’s a makeup company and you trust them because they have championed female beauty for generations.
I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.
I am a firm believer in the concept “perception is reality.” After all, it is the business that I am in, managing public perceptions. This concept has even been adopted as PRMR Inc.'s slogan "Managing Perception. Promoting Reality."
We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year. Now it's the season of giving and good cheer we thought that we would share this public relations tactics info graphic with you to help you make your corporate gift giving decisions.
A number of companies wait until they have a media crisis to turn to public relations. The cat is already out of the bag and the public relations consultant brought in to clean up the mess has to play catch-up to get the company back on track toward rebuilding the brand’s reputation. Like an individual, a company’s good name and reputation is priceless and needs to be closely monitored and well guarded against reputational threats. Here are 10 public relations tactics to help manage your reputation.
