PRMR Inc. Blogs

Become Easily Recognizable

I was the public relations officer of the Barbados Netball Associations light years ago before I even understood the concept. Our basic understanding of the role of the public relations officer is someone who sends information out from the association, who may get a press release in the media now and then and is the MC at events. Because of this limited scope of our public relations knowledge our associations do not garner the full force of goodwill possible. This is not only true of the public relations position, but a majority of the positions since all our organizations function through the goodwill of volunteers.

I am a firm believer in the concept “perception is reality.”  After all, it is the business that I am in, managing public perceptions.  This concept has even been adopted as PRMR Inc.'s slogan "Managing Perception. Promoting Reality."  

We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year.  Now it's the season of giving and good cheer we thought that we would share this public relations tactics info graphic with you to help you make your corporate gift giving decisions.

A number of companies wait until they have a media crisis to turn to public relations.  The cat is already out of the bag and the public relations consultant brought in to clean up the mess has to play catch-up to get the company back on track toward rebuilding the brand’s reputation.  Like an individual, a company’s good name and reputation is priceless and needs to be closely monitored and well guarded against reputational threats. Here are 10 public relations tactics to help manage your reputation.

Without bothering to research it and without questioning it, everyone would agree with me based on our tacit knowledge of China that it is one of the oldest civilizations on Earth.

As public relations professionals, you come to dread the cliché “grip and grin” photo opportunity which clients love. And why shouldn’t they?

“You can’t punish me today because it’s International Day of Happiness,” says Karla, after I told her I was going to take off my belt because of the outstanding assignment she was working on. I thought that this was a ruse to get out of the bind she was in but nooooo, it really is international happy day.

Being a professional communicator, I have used Twitter lots of times as a communications tool. I promote it to my clients at PRMR Inc. because social media is important. You need to monitor and respond to your stakeholders, and you need to feed them information in the mode that they prefer. Yada yada yada.

I am an old fashioned Barbadian. What does that mean? Well it means I am really proud and believe in respect and dignity. It also means that I am not star-struck by anyone, not even royalty. In my job at PRMR Inc. and otherwise, I have met stars, authors, international politicians, heads of multinational corporations etc. and do not have a picture to show for it.