Become Easily Recognizable
‘Maybe she’s born with it. Maybe its …’ I’ll let you finish that one. Easy right? But why is that? It doesn’t say what the product is or what it does. That’s because Maybelline Cosmetics has established its brand as recognizable, memorable and trustworthy around the world. When you hear or see Maybelline’s tagline you know that the company is Maybelline, it’s a makeup company and you trust them because they have championed female beauty for generations. Build Product LoyaltyWhy do you choose Coke over Pepsi, Nike over Adidas, Bounty, Charmin, Tide or Dove over the other brands household brands? Brand loyalty! After developing great products that give customer value, how you market these products is very important to building customer loyalty. Make sure your brand stands out from the pack and communicate clearly how and why they are different.
Stand Out From The Competition
The marketing sector is very competitive and having a clear, identifiable and memorable brand will help you stand out from the competition and be the main choice for your target audience, they should always remember you.
“The first lesson of branding: memorability. It's very difficult buying something you can't remember.” - John Hegarty
When people are aware and familiar with your brand they are more likely to spend money and recommend you to family and friends. This allows you to build relationships and loyalty with your customers; they become advocates for the brand!
We can all identify the ‘Nike’ swoosh or the McDonalds golden arches but branding isn’t just visual, you can also have audio branding which helps build a brand sound and solidify your identity. It will help expand your target audience reach. Below are some memorable brands that have used audio branding:
