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PRMR Inc. Blogs

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How To Make Google AdWords Work For Your Business

As a company we prefer to focus on generating traffic and leads through inbound marketing because it builds long term value at a lower cost than advertising.  However, there is no doubt that there is a place for using online Ads for building traffic and leads for your business. According to Moz over 80% of search results now contains AdWords Ad placements. This shows that many companies and thus many of your competitors are using Google Adwords for their online campaigns.

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The Downside Of Social Media

 

The downside of social media was recently featured in the Nation newspaper.  The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page.  This comment held the reputation of two companies up to public scrutiny —  the newspaper and the company that was misrepresented.

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How Social Media Helps Boost Your Internal Communications

 

We’ve said it before, and we’ll say it again - internal communications is fundamental to building and maintaining a strong organisation. It is especially critical for larger companies to ensure core messages and business goals are received by a vast number of employees. Smaller and medium-sized businesses also require sufficient internal communications to keep staff informed of daily operations and build team morale.

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How To Earn More Press Coverage For Your New Product Or Service

 

So, your team has worked weeks, months, or even years, to develop a great new product or service. To ensure its profitability the next step is breathing in the oxygen and magic of marketing and PR to grab the attention of your customers.

How do you get the best media attention for all of your hard work? To help get you started, we’ve listed three ways to earn maximum press coverage for your new product or service below.

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