As a company we prefer to focus on generating traffic and leads through inbound marketing because it builds long term value at a lower cost than advertising. However, there is no doubt that there is a place for using online Ads for building traffic and leads for your business. According to Moz over 80% of search results now contains AdWords Ad placements. This shows that many companies and thus many of your competitors are using Google Adwords for their online campaigns.
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The downside of social media was recently featured in the Nation newspaper. The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page. This comment held the reputation of two companies up to public scrutiny — the newspaper and the company that was misrepresented.
Sales is the lifeblood for any company. Using SEO for sales online is no longer a fad or add-on but a core requirement for any company especially those engaged in e-commerce.
With the right choice of platform and strategy, making social media one of your go to mediums to marketing your next event is something you should consider.
Telling authentic stories that resonate deeply with target audiences is a key component of what public relations is all about.
Social Media has been in existence for well over 10 years now and yet we at PRMR Inc. will still hear many executives almost proudly declare that they are not on social media. A statistic from the CEO website reveals that over 60% of Fortune 500 CEO’s have zero social media presence.
I ask myself everyday why did I fall in love with a profession that most businesses take for granted, some executives think hairy fairy and others don’t really understand what the hell it is about but are the first to scream, “We Need PR!” in a crisis.
We’ve said it before, and we’ll say it again - internal communications is fundamental to building and maintaining a strong organisation. It is especially critical for larger companies to ensure core messages and business goals are received by a vast number of employees. Smaller and medium-sized businesses also require sufficient internal communications to keep staff informed of daily operations and build team morale.
So, your team has worked weeks, months, or even years, to develop a great new product or service. To ensure its profitability the next step is breathing in the oxygen and magic of marketing and PR to grab the attention of your customers.
How do you get the best media attention for all of your hard work? To help get you started, we’ve listed three ways to earn maximum press coverage for your new product or service below.
With the cost of advertising skyrocketing, internal communicators are always looking for ways to get the most out of their meagre marketing/comms budgets.
Here are three cost effective ways to promote an event to ensure that your next one is a resounding success without breaking the bank.