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The start of a new year is a perfect time for companies to take a step back, evaluate their performance, and set targets for the upcoming year. These objectives should not only be related to financial outcomes but also to the image the company portrays to the public. This is where public relations can play a significant role.
Public Relations practitioners and communicators in general took social media for granted for a long time but now these social communities are the best and biggest things since slice bread. Everyday I open my email there is another invitation to attend a conference, seminar, webinar etc. on some social media tool like this one today for example from Amy Jefferies, Communications Director PR News.
