How To Write A Communications Plan
After reading our previous blog on why you should use a
communications plan
, the benefits to your business will have become clear. Where do I start, you might ask? Well, it’s all in the planning.
Posts by:
PRMR Inc. Staff Writer
4 Reasons Why You Need A Communications Plan
A communications plan is a written strategy of communications actions designed to achieve certain organisational goals or business objectives. Communications planning can be short-term or long-term, and can be used for a variety of projects and campaigns, both internally and externally.
Best Practices For Engaging Your Community
Community engagement are two words that often polarise PR professionals. For some, it is a fresh and inclusive way to communicate with the public – a great new challenge. For others, it’s a Pandora’s Box threatening the very core of traditional ‘one-way’ communications – and added hard work to our (already busy) schedules. Nevertheless, love it or loathe it, community engagement is here to stay.
Benefits of Investing in Branding
Become Easily Recognizable
‘Maybe she’s born with it. Maybe its …’ I’ll let you finish that one. Easy right? But why is that? It doesn’t say what the product is or what it does. That’s because Maybelline Cosmetics has established its brand as recognizable, memorable and trustworthy around the world. When you hear or see Maybelline’s tagline you know that the company is Maybelline, it’s a makeup company and you trust them because they have championed female beauty for generations.Dreams and Aspirations
Right now I am stuck between a rock and a hard place. Do I go after my dreams or do I further my studies based on my promising future in office administration. It may be strange to hear but I do like working as an office professional.
Settling
Have you ever felt like no matter what you try to do your life was a routine? Work, home, sleep, work, home, sleep and the cycle just continues to be the same. Sometimes I just think it’s my laziness that stops me from getting up and going out there and making life more than routine but enjoyable. Most times I stay at home going crazy with boredom just because I cannot be bothered to move.
What about work? Does your work seem routine? Well depending on the field of work, some jobs require the same action daily. For instance, a packer in a factory, the only thing they do all day is packing. But we may ask what can we do about it since it is the job we are paid to do.
Setting Goals and Achieving Them
In 2006 I was the proud recipient of a driver’s permit. However, at 2012 I am not the proud recipient of a license. How pathetic, some may say, but I guess in my mind it was something I could always get and I kept on putting it off.
From teenage years I have always set goals and never seen most of them through, especially the most important ones. Yes, I am still young but it has always been my hope that by setting goals from an early age I would be able to accomplish many things in life be they personal, physical, spiritual or career goals.
Respect Where Its Due
Have the young people in our society forgotten their manners? The first thing we are taught is how to address someone in authority.
Communicating
Even within a small communications company, communications can be ineffective. My boss always says “come on, we are selling communications we must be able to do it ourselves effectively every time.” Of course this is not always the case because effective communications is not simplistic. As human beings we communicate with every inch of our being and sometimes our intentions and what we communicate do no not match, there is a disconnect. Emails can be worst, as what we write may not be interpreted in the way we intend.
We are taught that communication must include both the transference of a message and the understanding of that message but sometimes that message is not always understood as a result of barriers.
Blues & Moods
One of the most demotivating and demoralising experiences in any working environment is dealing with a moody employee, be it your boss or a co-worker. Sometimes it seems as if they are directing anger from their personal lives toward you.