As a public relations agency we are regularly contacted by charitable organizations that need help to raise funds or to promote their cause but are cash strapped having very limited funds to hire a communications professional. Most times the organizations have volunteers assigned to the role of public relations officer that lack the necessary skill set to do the job. If you find yourself in this position, here are eight strategies you can adopt, using both traditional and social media tactics, to help gain exposure for your cause.
PRMR Inc. Communications Blog
We at PRMR Inc. would like to thank our clients and well wishers for your support throughout the year 2016. Now it's the season of giving and good cheer we thought that we would share this public relations tactics infographic with you to help you make your corporate gift giving decisions.
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As a company we prefer to focus on generating traffic and leads through inbound marketing because it builds long term value at a lower cost than advertising. However, there is no doubt that there is a place for using online Ads for building traffic and leads for your business. According to Moz over 80% of search results now contains AdWords Ad placements. This shows that many companies and thus many of your competitors are using Google Adwords for their online campaigns.
The downside of social media was recently featured in the Nation newspaper. The central issue was the freedom of persons to misuse social media for malicious ends. What prompted the news stories was a comment that proved to be untrue that was left on the newspaper’s Facebook page. This comment held the reputation of two companies up to public scrutiny — the newspaper and the company that was misrepresented.
Sales is the lifeblood for any company. Using SEO for sales online is no longer a fad or add-on but a core requirement for any company especially those engaged in e-commerce.
With the right choice of platform and strategy, making social media one of your go to mediums to marketing your next event is something you should consider.
Telling authentic stories that resonate deeply with target audiences is a key component of what public relations is all about.
Social Media has been in existence for well over 10 years now and yet we at PRMR Inc. will still hear many executives almost proudly declare that they are not on social media. A statistic from the CEO website reveals that over 60% of Fortune 500 CEO’s have zero social media presence.
I ask myself everyday why did I fall in love with a profession that most businesses take for granted, some executives think hairy fairy and others don’t really understand what the hell it is about but are the first to scream, “We Need PR!” in a crisis.
We’ve said it before, and we’ll say it again - internal communications is fundamental to building and maintaining a strong organisation. It is especially critical for larger companies to ensure core messages and business goals are received by a vast number of employees. Smaller and medium-sized businesses also require sufficient internal communications to keep staff informed of daily operations and build team morale.