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The start of a new year is a perfect time for companies to take a step back, evaluate their performance, and set targets for the upcoming year. These objectives should not only be related to financial outcomes but also to the image the company portrays to the public. This is where public relations can play a significant role.
Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the island. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are off to a slow start, some quite inexpensive or free and some that will demand a budget. Here are six ways to show your love for Barbados this 51st Independence.
I was tempted to name this blog, ‘PRMR Inc. has rebranded’ but restrained myself because despite my excitement and admiration of our new spruced up logo, a logo change does not a company rebranding make.
When I saw the title “For Immediate Release - Do’s and Don’ts for Managing Embargoes” on the Bull Dog Reporter email it immediately took me back to the time I tried my first embargoed piece in Barbados. Embargo “is the tactic of distributing news to reporters before a public announcement, with the understanding that the outlet won’t run the story until a specified day and time.”
At PRMR Communications Consultants Inc. we have often had to deal with clients facing a crisis. In most cases, at both the individual and the company level, no one is quite certain how to discuss a controversial topic. Crisis communication is seen as scary and intimidating.
Soft skills have become even more important today with the explosion in popularity of the various social media platforms.
Public relations companies and communications consultants are often faced with moral dilemmas.
Maintaining ethical principles in the pursuit of business goals – A Public Relations Perspective
Maintaining ethical principles in the pursuit of business goals – A Public Relations Perspective
In Barbados, in secondary school we are required to select subjects early; know and stick to a particular career path, all at the tender age of 13 or 14 despite having no world experience and certainly as the old people would say ‘never even seen a star pitch.’ For students like I was, who were unsure what they wanted to do but felt uncompelled to follow a traditional career as a lawyer, doctor or accountant; this decision probably did not come until late.
