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PRMR Inc. Blogs

The Office Administrator

Why is it that when people hear the job title Office Administrator, they tend to think that the person’s only duty is to sit behind a desk and answer the telephone? Not even a receptionist has that few duties.

Well for those of you who may not know, we office administrators also referred to as office managers, administrative managers and by other titles, do more than answer a telephone. As a matter of fact, we are the core of every successful business.

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I Protest. We are Creative!

While catching up on my reading, I came across the story “Creativity Crisis” in the Public Relations Society of America’s Strategist Journal, Spring 2012. It spoke of public relations professionals getting high marks from their executives and business leaders for their “relationship building, political acumen, compelling writing and good strategy”. For creativity however, they looked elsewhere.

This would probably explain why graphic design in Public Relations firms is so hard to sell. When I first started my business I was given all the pitfalls of having an in-house designer and a shopping list of pr agencies who had abandoned this position after a few tries.

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Are you busted?

I have always been pretty busty. From age 9 I was already in a bra and it seemed to me as if each year my breast grew larger and larger. During Secondary School I had to face the fact that my breasts were an unusual size for my age, which made me refrain from participating in any sporting exercise. As I got older my breasts always became an issue when it came to wearing certain clothes - paying high prices for one shirt. There was also the issue of occasional pains in my back and my breasts.

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Of Publics, Perception and Reality Cont’d

Discussion 3.

Having dealt with the perception of Sir Roy based on his controversial May Day 2012 comments and historical vantage points in my last blog I now continue this topic with the toughie, which is the public’s perception of Prime Minister Freundel Stuart. I have found Prime Minister Stuart to be one Barbados’ most honest and thoughtful Prime Ministers. 

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PR for Public Relations

In Barbados, in secondary school we are required to select subjects early; know and stick to a particular career path, all at the tender age of 13 or 14 despite having no world experience and certainly as the old people would say ‘never even seen a star pitch.’ For students like I was, who were unsure what they wanted to do but felt uncompelled to follow a traditional career as a lawyer, doctor or accountant; this decision probably did not come until late.

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Of Monopolies and Consumer Woes

The economic crisis has herald a worrying paradigm for the consumer and that is the reemergence of monopolies. With small businesses crumbling under the economic pressure, large conglomerates are taking the opportunity to buy up limping companies to build capacity.

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Dr. Marketing: The Case of Dr Alfred Sparman

Dr Alfred Sparman has changed the face of Health Promotions in Barbados forever. Pushing the envelop, the entrepreneurial cardiologist whose entry to Barbados in 2001 was met with some resistance, has on top of this, made many turn to the fraternity’s professional code of conduct with regard to advertising.

Granted there is need for some research on the code and its rationale. My first thoughts however, as a student of communications, is that it is antiquated and has no place in our new capitalist society. What is so innately horrible about advertising that local professional codes of practice for doctors, lawyers and architects prevent them from doing so? This archaic rule maintains the status quo and gives the Establishment the edge, enforcing a level of conformity and conservatism that is speedily disappearing from the Bajan everyday reality.

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