So you have invested in a beautifully designed website and feeling really good that you have a professional looking online presence. But, do you know that there are about a billion websites on the World Wide Web, so is your company's website search engine optimised. Customers find your physical location because they know the company, are referred, or they research the address online or in the directory (which is now also online). Online customers, however, are most times searching without knowledge of a name or address. They just know what product or service they want locally or internationally.
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Blogging is a tool that has been widely underutilised by many businesses, especially in the Caribbean region. Keeping your brand top of mind with customers is vital in the modern crowded marketplace, and with eCommerce being a major driver in boosting extra-regional revenue, Caribbean businesses need to utilise this excellent and virtually free tool. Regular blogging which provides solutions and educates your target persona both enhances your company's thought leadership in the field as well as its SEO. When a current/potential customer searches for a way to address a specific issue in your sector, your business blog should ideally be the one that is found at the top of their search engine result.
Here are 4 reasons why your business should be blogging.
While all eyes are fixed on how much or little shareholders of Bank Holdings Ltd will receive after the dust is finally settled in and out of court, my interest is on the public relations strategies that the company is engaged in to keep its stakeholders, especially employees, engaged and abreast of new business developments.
With Independence just around the corner and the ‘silly season’ fast approaching, it’s time to start thinking about festive content. Although there are still a few weeks until the season gets into full swing, now is the time to be strategising just how your business plans to get festive this year.
Independence and Christmas are in the air. The colours blue, yellow and black will be a prominent sight as you move around the country. This is one of the busiest times for public relations practitioners and event planners. Normally everywhere is booked up by now and everything that is blue, yellow and black is sold out as planning for this season can start as early as a year in advance. Not to worry, there are still some things you can do if you are a late planner, some quite inexpensive or free and some that will demand a budget. Here are 10 ways to show you love Barbados this Independence.