PRMR Inc. Communications Blog

Good Internal communications can help to build employee engagement, proper training, grow teamwork and achieve company goals. 

We’ve said it before, and we’ll say it again - internal communications is fundamental to building and maintaining a strong organisation. It is especially critical for larger companies to ensure core messages and business goals are received by a vast number of employees. Smaller and medium-sized businesses also require sufficient internal communications to keep staff informed of daily operations and build team morale.

Internal communications is fundamental to any organisation’s success. Being open and transparent about issues such as organisational changes, special projects, business achievements and challenges, as well as daily operations, are essential. Openness and transparency keep staff informed and motivated and assists them to do their jobs properly.

Most companies do not have a communications crisis plan.  Why not?  Because most managers tend to bury their heads in the sand, pretending that crises do not happen at their organisation. 

Where do you spend most of your time?  Who suffers when you leave home early to get to work on time?  Who is left out when you have to travel for work?  Who ends up waiting because you are late as a result of work?  For all of these questions, the answer is either work or family.  

As a public relations practitioner who lives in Barbados, a country in which tourism is its primary industry, I am often questioned by my international colleagues at conferences about my tourism industry clients.  By this, they predominantly mean hotels.  Up to the time of my writing this blog we at PRMR Inc. have not had one hotel as a client and the reason for this became quite clear this week when I approached a senior executive from a West Coast Hotel about offering his company our services, his immediate response to me was that his company does not really do any marketing and public relations on the island since it targets overseas tourists to fill the hotel. My immediate response was what about your staff?  He was dumbstruck.