Benefits of a communications plan
Successful business communications require strategic planning and execution. You want your message to be heard by the right people, at the right time, and in the right context.
Failure to plan your communications effectively can also have serious reputational implications for your business. It can take a long time to build a great business reputation, but just a second for it to all go up in flames. More often than not, this is the result of poor communications planning.
Communications planning condenses a lot of information into a palatable format that’s easy to read, straightforward to roll out, and most importantly, understandable by your audience.
Here are four reasons why you need a communications plan:
- For positive public relations and reputation management
Communications planning assists to increase positive awareness of your business and works to boost your credibility with your publics. Strategic communications help to ensure that any messages coming from your organisation are consistent across all communications channels and are being received appropriately by your different target audiences.
And in business, consistency = credibility. Credibility = trust. And, trust is what’s at the height of a good reputation.
- To manage crises
Remember, a rushed and sloppy communications response never saw a great outcome for any business.
- To build community relations and be responsive to stakeholders
You want your community to work with you, and not against you.
- To support your business objectives