For more than a year now the South Coast of the island has had a major issue relating to the sewage system, which is posing problems for businesses in that area as a result of foul odours, and rumours relating to food and water safety. This issue has escalated to crisis proportion. Despite this, I am yet to evidence a strategic communications plan from businesses in the area describing the environmental state of their business and what they are doing to protect the interest of stakeholders.
PRMR Inc. Communications Blog
I ask myself everyday why did I fall in love with a profession that most businesses take for granted, some executives think hairy fairy and others don’t really understand what the hell it is about but are the first to scream, “We Need PR!” in a crisis.
Most companies do not have a communications crisis plan. Why not? Because most managers tend to bury their heads in the sand, pretending that crises do not happen at their organisation.
It’s no secret. The continuing unfavourable economic environment and increasing scarcity of financial resources have combined to make the attainment of corporate goals even harder.
In tough times like these, companies should be prudent in reaching out regularly to their stakeholders, and especially to their employees, with frank, open discussions on the state of their finances and their ability to stay afloat given the vast uncertainties that abound.
At PRMR Communications Consultants Inc. we have often had to deal with clients facing a crisis. In most cases, at both the individual and the company level, no one is quite certain how to discuss a controversial topic. Crisis communication is seen as scary and intimidating.
Public relations companies and communications consultants are often faced with moral dilemmas.