As a company we prefer to focus on generating traffic and leads through inbound marketing because it builds long term value at a lower cost than advertising. However, there is no doubt that there is a place for using online Ads for building traffic and leads for your business. According to Moz over 80% of search results now contains AdWords Ad placements. This shows that many companies and thus many of your competitors are using Google Adwords for their online campaigns.
PRMR Inc. Communications Blog
In this four part series of blog posts we take a look at four of the best platforms for making your video content social. In our second post on this topic I took a look at Twitter as an option for showcasing compelling messages via videos to customers and clients. For this week’s article I explore using video on YouTube to drive website visits.
In the third of our regular Podcasts on all things Communications related, Josiah Inbound marketer at PRMR Inc. discusses User Generated Content and its potential use for companies seeking fresh content for their online marketing.
In this four-part blog series we take a look at four of the best platforms for making your video content social. In our first post on this topic I explored Facebook as an option for showcasing compelling videos to customers and clients. For this week’s article I will take a look at Twitter and how utilising video on this social media channel can be beneficial in driving traffic to your website.
In this 4 part series of blog posts we take a look at four of the best platforms for making your video content social and how to boost your marketing performance online. In our first post on this topic I take a look at Facebook as an option for where your brand can showcase its compelling videos to customers and clients. Facebook has over 8 billion daily views on the platform making it the second most popular platform around currently for video after YouTube.
As a public relations practitioner who lives in Barbados, a country in which tourism is its primary industry, I am often questioned by my international colleagues at conferences about my tourism industry clients. By this, they predominantly mean hotels. Up to the time of my writing this blog we at PRMR Inc. have not had one hotel as a client and the reason for this became quite clear this week when I approached a senior executive from a West Coast Hotel about offering his company our services, his immediate response to me was that his company does not really do any marketing and public relations on the island since it targets overseas tourists to fill the hotel. My immediate response was what about your staff? He was dumbstruck.
The old debate continues, what is marketing and what is PR? Is PR not just a part of Mc Carthy's Marketing Mix? Check out Cutlip, Center and Broom for a full debate on this, however I would tell you that if you take pigs to market you would get some money for them, however if you don't take the pigs but get every one in the market to talk about how great your pigs are you create goodwill for the pigs and by extension a loyal demand.