In this four-part blog series we take a look at four of the best platforms for making your video content social. In our first post on this topic I explored Facebook as an option for showcasing compelling videos to customers and clients. For this week’s article I will take a look at Twitter and how utilising video on this social media channel can be beneficial in driving traffic to your website.
Whether you are utilising video for Twitter AD campaigns or for your organic Twitter audience it is always important to consider who your ideal target customer really is and what feelings your brand engenders in them. Here are five steps your business can utilise today if you are thinking of how to boost your marketing performance online.
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Using Video On Twitter To Drive Website Visits: 5 Major Keys To Success
1. Take your time developing video ideas that will make persons want to click through to your website
An impactful video that addresses your specific audience can be as powerful as a well crafted blog of one thousand words. What emotion do you want customers to feel from seeing your videos and what call to action (CTA) do you want them to undertake are two key points to always keep in mind when coming up with creative ideas for your videos.
2. Create videos that are no longer than 30 seconds
Twitter unlike Facebook only allows a maximum of 30 seconds for videos on their platform so ensure that the story that you are trying to tell is as impactful as possible within that timeframe.
3. GIF content is both hugely popular and by some distance cheaper than having a video created from scratch
Twitter has recently made it even easier to share GIFs on their platform by having it as the second option from the right when you open the ‘Tweet’ window. Choosing GIFs that relate to your brand can be an easier and cheaper way to get into the video fun. For example if you are launching a new product or service you could choose a GIF from the Happy category in the Twitter window to convey that excitement. GIFs are short videos that are utilised by brands and people to represent an emotion they are feeling.
4. Ensure you include a link to your Landing Page when tweeting videos
If you are using video on Twitter to promote a specific post or campaign you will want to make sure that you have a link to the specific blog post or landing page on your website that you want customers to visit.
5. Think about utilising apps such as Periscope to live stream to your Twitter audience
Live streaming a product launch, event or Q&A session with your customers can bring great value to your audience and help to grow your following as well. Video content is growing tremendously fast online and live streaming is the next step in the evolution of video. Using apps such as Periscope is something I would recommend especially for businesses in the retail, hotel, technology, food, service and media sectors
