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PRMR Inc. Blogs

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PR Strategy

Engaging in Corporate Social Responsibility Strategies for Maximum Impact

Corporate Social Responsibility or CSR is related to the discretionary activities a company engages in that contributes positively to society. From the outset let’s make a distinction between CSR and philanthropy. Philanthropy involves gifts that are given occasionally by companies and wealthy individuals. CSR is more sustainable. Just as a company can be socially irresponsible, which takes many forms such as illegal dumping, discrimination due to sex or race, etc., it can also be socially responsible by paying fair wages, contributing to environmental protection, promoting health and wellness, and such like. 

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For Immediate Release - Do’s and Don’ts For Managing Embargoes

When I saw the title “For Immediate Release - Do’s and Don’ts for Managing Embargoes” on the Bull Dog Reporter email it immediately took me back to the time I tried my first embargoed piece in Barbados. Embargo “is the tactic of distributing news to reporters before a public announcement, with the understanding that the outlet won’t run the story until a specified day and time.” 

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